Open to opportunities

pandu nur rofi

@pandunurrofi

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I’m a data-driven Product Manager and growth marketer focused on retention, UX, and CRM.

Indonesia

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What I'm looking for

I’m looking for a product and growth role where I can use A/B testing, funnel/cohort analysis, and CRM personalization to drive measurable retention and revenue—while partnering cross-functionally to iterate fast and ship impactful UX.

I’m a data driven Product and Growth professional with experience in telecommunications and digital marketing. I bring strong expertise in product strategy, UX optimization, and CRM lifecycle management across multi channel platforms.

At Timewetech, I drove 70% MAU growth to 300K users and generated 50K+ DAU through product innovation, A/B testing, and personalized engagement strategies. I defined product roadmaps grounded in user insights, optimized funnels and conversion workflows using funnel and cohort analysis, and built lifecycle communication across Push notif, SMS, in app, and Whatsapp to sustain long-term engagement.

Previously at Smartfren, I improved customer lifetime value, reduced churn by 2 percentage points (17% to 15%), and delivered up to IDR 85 billion in monthly revenue through targeted campaigns. I also launched a real time trigger offer system for low quota scenarios (event based activation, dynamic configuration) delivering IDR 10.5 billion, and led multi-channel campaign operations across SMS, USSD, WhatsApp, Push Notifications, In App, and Email.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Timewetech

May 2024 - Present (2 years 2 months)

Led end-to-end product development using user behavior analysis, A/B testing, gamification mechanics, and personalized communication. Drove 70% MAU growth to 300K users and achieved 50K+ DAU while improving conversion through funnel and cohort optimization.

Product Development Product Roadmapping User Behavior Analysis A B Testing Gamification Personalization Funnel Analysis Cohort Analysis UX Optimization Push Notifications SMS WhatsApp Conversion Rate Optimization

Customer Experience

Smartfren

Oct 2023 - Mar 2024 (5 months)

Owned UX strategy and end-to-end journey optimization across MySmartfren self-service platforms to streamline conversion funnels and reduce friction. Developed retention-focused features and loyalty/engagement mechanics, authored PRDs, and supported agile delivery to extend customer lifetime value.

Product Strategy Go To Market Customer Segmentation UX Strategy Customer Journey Mapping Touchpoint Analysis UX Writing Conversion Funnels Retention Loyalty Programs Engagement Systems PRDs Agile Delivery

Senior Campaign Operation

Smartfren

Oct 2021 - Sep 2023 (1 year 11 months)

Improved customer lifetime value and reduced churn by running retention and behavioral intervention campaigns. Built multi-channel campaign operations and advanced segmentation using SQL (Oracle/PostgreSQL), including real-time trigger offer automation for low quota scenarios.

Customer Retention Behavioral Interventions Real Time Trigger Offers Segmentation Oracle PostgreSQL SMS WhatsApp Push Notifications In App Email Performance Tracking

Digital Marketing Executive

Ieglo Digital Kreasi

Feb 2018 - Oct 2021 (3 years 8 months)

Led end-to-end digital marketing strategy and execution across Meta Ads, Google Ads, and off-deck ads, managing a 2 billion+ annual budget. Improved performance via A/B testing of 100+ ad creatives, audience segmentation, pixel tracking, and funnel analysis, and delivered client solutions by optimizing landing page performance.