
Pablo Endler
@pabloendler
Growth and business builder at Mercado Libre who launched Tap to Pay and drove 35% lower acquisition costs with conversational AI.
What I'm looking for
At Mercado Libre, I led regional Growth Tools & Benefits for Mercado Pago, building capabilities to automate, personalize and optimize customer engagement. I developed an AI-powered marketing architecture, and early experiments delivered +100% incremental impact.
At Mercado Libre, I also led the evolution of Point’s hardware ecosystem across Latin America, launched Tap to Pay and helped establish local production capabilities in Argentina and Brazil. The work included delivering +US$25M in annual savings and creating new products and revenue streams on top of Point.
Earlier, I built my own company, Kids and Toys, developing products for large retailers and brands; it received the Sello Buen Diseño Argentina award. Across entrepreneurship, fintech, payments, product and growth, I’m particularly energized by 0→1 and 1→10 challenges—and by how AI is reshaping Growth, Product and Business Building.
Experience
Work history, roles, and key accomplishments
Led regional Growth Tools & Benefits for Mercado Pago across Latin America, building capabilities to automate, personalize and optimize customer engagement at scale.
• Led the transformation of marketing execution toward an automated and hyper-personalized model, building an end-to-end architecture connecting customer signals, value-proposition selection, journey orchestration, AI-generated commun
• Delivered +US$25M in annual savings by renegotiating hardware, connectivity and strategic supplier agreements across the region.
• Led the evolution of Point's hardware ecosystem across Latin America, launching new Smart POS terminals and establishing local production capabilities in Argentina and Brazil to overcome regulatory and supply constraints.
• Identified and launched Tap to Pay, enablin
Chief Marketing Officer - Head Of Growth (Kaszek Ventures)
Feb 2019 - Mar 2020 (1 year 1 month)
Transforming the Collateralized Mortgage and Car Loans Industry.
Led Growth, Marketing and commercial strategy at an early-stage fintech, focused on scaling customer acquisition and building the company's go-to-market model.
• Built and led Growth and Marketing initiatives across acquisition, brand and digital channels.
• Developed strategic partnerships with financial institutions and automotive
Planning and organizing new products take off.
Implementing and executing expansion process.
Identifies trendsetter ideas by researching industry.
Locates or proposes potential business deals by contacting potential partners.
Examining risks and potentials.
Closes new business deals.
Developing and negotiating contracts.
Identify main business issues and ensure these are addressed effectively.
Pro
Business & Strategy Consultant for the first Innovation House in Latin America that combines advertising creativity, cutting edge technologies and production capacity with the objective of offering big ideas that create a turning point in the life of a brands.
Specialized in developing products for large retailers and brands. Import & export. Product development and customization with factories in China. Process development. Team builder.
Company Awarded by ‘Sello Buen Diseño Argentina. (‘Good Design Signature.’)
Argentina Chamber of Electronic Commerce Member.
Clients: Compumundo - GiroDidáctico - Falabella - London Supply - Interbaires - Kinderland
Digital Advertising class professor. Responsible for preparing and giving lectures and workshops on this subject.
Responsible for business management. Operations. Teams (local & regional). Strategy. Clients. Reported directly to the CEO, CFO, COO Worldwide level. Direct contact with client C-Level.
Managing all the digital aspects of the agency accounts at local and regional level. I was awarded as Young Suit of the Year and took me to Cannes Festival. Reported directly to local CEO & CFO.
Coca Cola Company (ARG & WW).
20th Century Fox (LATAM).
Kraft / Mondelez (ARG & LATAM).
Santander Rio (ARG).
Unilever (ARG & LATAM).
SC Johnson (ARG).
La Paulina (ARG).
Motorola (ARG).
IBM (ARG & LATAM).
Development and Digital strategies implementation. Digital Creativity (Online Media, Mobile Marketing, Viral Marketing, SEO, SEM, SMO, SMM). Leadership and Project Planning . Architecture of platforms and production development. Project implementation at local and regional campaigns for major brands such as IBM , Coca -Cola , Heineken (CCU ) , Unilever, KCC, GSK, American Express, among others.
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Digital Projects Management and Business Analysis. Client management for different brands like Nokia, Telecom, Arnet , Beefeater and Heineken.
Link between Detroit and Buenos Aires headquarters, assisting on the General Motors United States account.
Member of Procter & Gamble Innovation team.
Education
Degrees, certifications, and relevant coursework
Stanford University
Disruptive Innovation Program, Business Administration and Management, General
2021 - 2021
Universidad Torcuato Di Tella
Master of Business Administration (MBA)
2016 - 2017
McGill University
Business negotiation
2016 - 2016
Secretaría de Industria y Desarrollo Productivo
Sello Buen Diseño Argentino
Aug 2014
Universidad Argentina de la Empresa
Licenciatura en Publicidad, Publicidad Digital
2004 - 2008
ORT Argentina
Bachiller técnico, Medios de la Comunicación - Mención de Honor
1997 - 2002
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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