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Pablo EndlerPE
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Pablo Endler

@pabloendler

Growth and business builder at Mercado Libre who launched Tap to Pay and drove 35% lower acquisition costs with conversational AI.

Argentina
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What I'm looking for

I’m particularly interested in 0→1 and 1→10 challenges, and in how AI is reshaping Growth, Product and Business Building—not as a standalone discipline, but as a capability changing how companies build, operate and grow.

At Mercado Libre, I led regional Growth Tools & Benefits for Mercado Pago, building capabilities to automate, personalize and optimize customer engagement. I developed an AI-powered marketing architecture, and early experiments delivered +100% incremental impact.

At Mercado Libre, I also led the evolution of Point’s hardware ecosystem across Latin America, launched Tap to Pay and helped establish local production capabilities in Argentina and Brazil. The work included delivering +US$25M in annual savings and creating new products and revenue streams on top of Point.

Earlier, I built my own company, Kids and Toys, developing products for large retailers and brands; it received the Sello Buen Diseño Argentina award. Across entrepreneurship, fintech, payments, product and growth, I’m particularly energized by 0→1 and 1→10 challenges—and by how AI is reshaping Growth, Product and Business Building.

Experience

Work history, roles, and key accomplishments

Mercado Libre logoML

Growth Senior Manager

May 2023 - Aug 2026 (3 years 3 months)

Led regional Growth Tools & Benefits for Mercado Pago across Latin America, building capabilities to automate, personalize and optimize customer engagement at scale.
• Led the transformation of marketing execution toward an automated and hyper-personalized model, building an end-to-end architecture connecting customer signals, value-proposition selection, journey orchestration, AI-generated commun

Mercado Libre logoML

New Business Senior Manager

Mar 2020 - May 2023 (3 years 2 months)

• Delivered +US$25M in annual savings by renegotiating hardware, connectivity and strategic supplier agreements across the region.
• Led the evolution of Point's hardware ecosystem across Latin America, launching new Smart POS terminals and establishing local production capabilities in Argentina and Brazil to overcome regulatory and supply constraints.
• Identified and launched Tap to Pay, enablin

Agilis logoAG

Chief Marketing Officer - Head Of Growth (Kaszek Ventures)

Feb 2019 - Mar 2020 (1 year 1 month)

Transforming the Collateralized Mortgage and Car Loans Industry.
Led Growth, Marketing and commercial strategy at an early-stage fintech, focused on scaling customer acquisition and building the company's go-to-market model.
• Built and led Growth and Marketing initiatives across acquisition, brand and digital channels.
• Developed strategic partnerships with financial institutions and automotive

Wenance logoWE

Business Development Manager

Jan 2018 - Feb 2019 (1 year 1 month)

Planning and organizing new products take off.
Implementing and executing expansion process.
Identifies trendsetter ideas by researching industry.
Locates or proposes potential business deals by contacting potential partners.
Examining risks and potentials.
Closes new business deals.
Developing and negotiating contracts.
Identify main business issues and ensure these are addressed effectively.
Pro

+Castro Innovation House logoCH

Digital Advisor

Jan 2016 - Mar 2018 (2 years 2 months)

Business & Strategy Consultant for the first Innovation House in Latin America that combines advertising creativity, cutting edge technologies and production capacity with the objective of offering big ideas that create a turning point in the life of a brands.

Kids and Toys logoKT

Founder & General Manager

Aug 2013 - Jan 2018 (4 years 5 months)

Specialized in developing products for large retailers and brands. Import & export. Product development and customization with factories in China. Process development. Team builder.
Company Awarded by ‘Sello Buen Diseño Argentina. (‘Good Design Signature.’)
Argentina Chamber of Electronic Commerce Member.

Clients: Compumundo - GiroDidáctico - Falabella - London Supply - Interbaires - Kinderland

Miami Ad School logoMS

Teacher

Jan 2013 - Feb 2014 (1 year 1 month)

Digital Advertising class professor. Responsible for preparing and giving lectures and workshops on this subject.

DDB logoDD

Head of Business Strategy

Dec 2012 - Jan 2014 (1 year 1 month)

Responsible for business management. Operations. Teams (local & regional). Strategy. Clients. Reported directly to the CEO, CFO, COO Worldwide level. Direct contact with client C-Level.

Ogilvy logoOG

Director Of Business Development

Mar 2010 - Dec 2012 (2 years 9 months)

Managing all the digital aspects of the agency accounts at local and regional level. I was awarded as Young Suit of the Year and took me to Cannes Festival. Reported directly to local CEO & CFO.

Coca Cola Company (ARG & WW).
20th Century Fox (LATAM).
Kraft / Mondelez (ARG & LATAM).
Santander Rio (ARG).
Unilever (ARG & LATAM).
SC Johnson (ARG).
La Paulina (ARG).
Motorola (ARG).
IBM (ARG & LATAM).

Ogilvy logoOG

Strategy Director

Jun 2008 - Mar 2010 (1 year 9 months)

Development and Digital strategies implementation. Digital Creativity (Online Media, Mobile Marketing, Viral Marketing, SEO, SEM, SMO, SMM). Leadership and Project Planning . Architecture of platforms and production development. Project implementation at local and regional campaigns for major brands such as IBM , Coca -Cola , Heineken (CCU ) , Unilever, KCC, GSK, American Express, among others.

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Publiquest logoPU

Account Executive

May 2007 - Jul 2008 (1 year 2 months)

Digital Projects Management and Business Analysis. Client management for different brands like Nokia, Telecom, Arnet , Beefeater and Heineken.

MRM//McCann logoMR

Team Leader

Jan 2006 - May 2007 (1 year 4 months)

Link between Detroit and Buenos Aires headquarters, assisting on the General Motors United States account.

Member of Procter & Gamble Innovation team.

Education

Degrees, certifications, and relevant coursework

SU

Stanford University

Disruptive Innovation Program, Business Administration and Management, General

2021 - 2021

UT

Universidad Torcuato Di Tella

Master of Business Administration (MBA)

2016 - 2017

MU

McGill University

Business negotiation

2016 - 2016

SP

Secretaría de Industria y Desarrollo Productivo

Sello Buen Diseño Argentino

Aug 2014

UE

Universidad Argentina de la Empresa

Licenciatura en Publicidad, Publicidad Digital

2004 - 2008

OA

ORT Argentina

Bachiller técnico, Medios de la Comunicación - Mención de Honor

1997 - 2002

Tech stack

Software and tools used professionally

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