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Vero SilvaVS
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Vero Silva

@verosilva

Product marketing and growth strategist at Apprendo who grew an EdTech platform from concept to 5,000+ organic users.

Argentina
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At Apprendo, I founded and built an EdTech platform from concept to 5,000+ organic users. I led product strategy, customer research, growth, partnerships and business development.

I used interviews, surveys, user testing and behavioral insights to shape product priorities, user journeys and feature decisions. I also developed the platform's positioning, messaging framework and brand narrative.

As an independent product marketing and growth consultant, I advise entrepreneurs and startup teams on customer insights, positioning and growth opportunities. I translate research into practical product, brand and go-to-market decisions.

At RockingData, I worked with the CEO and CTO to develop the education offering, and coordinated customized executive education programs. I’ve also delivered keynotes and workshops to 4,000+ participants on technology, entrepreneurship, innovation and digital transformation.

Experience

Work history, roles, and key accomplishments

AP

Founder & Product / Growth Lead

Apprendo

Jun 2018 - Sep 2021 (3 years 3 months)

Founded and built an EdTech platform from concept to 5,000+ organic users, leading product strategy, customer research, growth, partnerships, and business development. Developed positioning, messaging, and brand narrative, and designed growth initiatives across acquisition, activation, engagement, and retention.

UA

Teaching Staff Member

UBA IALAB - University of Buenos Aires

May 2021 - Jun 2021 (1 month)

Served as a guest professor within the University of Buenos Aires Artificial Intelligence Laboratory.

Education

Degrees, certifications, and relevant coursework

University of Navarra logoUN

University of Navarra

Venture Academy, Venture Academy

2020 - 2020

Participated in the Venture Academy program in 2020.

Universidad de Palermo logoUP

Universidad de Palermo

Workshop, Business Plan Development

2018 - 2018

Attended a Business Plan Development Workshop in 2018.

Universidad del CEMA (UCEMA) logoUU

Universidad del CEMA (UCEMA)

Coursework, Business Analytics

Coursework in Business Analytics.

LA

Latitud

Explore Program, Explore Program

2022 - 2022

Completed the Explore Program in 2022.

Universidad Argentina de la Empresa (UADE) logoUU

Universidad Argentina de la Empresa (UADE)

Coursework, Marketing and Business Administration

Coursework in Marketing and Business Administration.

Tech stack

Software and tools used professionally

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