At Apprendo, I founded and built an EdTech platform from concept to 5,000+ organic users. I led product strategy, customer research, growth, partnerships and business development.
I used interviews, surveys, user testing and behavioral insights to shape product priorities, user journeys and feature decisions. I also developed the platform's positioning, messaging framework and brand narrative.
As an independent product marketing and growth consultant, I advise entrepreneurs and startup teams on customer insights, positioning and growth opportunities. I translate research into practical product, brand and go-to-market decisions.
At RockingData, I worked with the CEO and CTO to develop the education offering, and coordinated customized executive education programs. I’ve also delivered keynotes and workshops to 4,000+ participants on technology, entrepreneurship, innovation and digital transformation.

