Nicolás Diez

Owned product strategy for Rappi's end-to-end consumer transaction funnel across LATAM, including delivery options, pricing, checkout, payment, and order confirmation. Led pricing and fee experimentation, generating eight-figure annualized EBITDA impact, and drove AI-native product development on Atlas.

Designed and taught the Growth & Monetization course of a PM certification program, covering growth strategy, revenue management, pricing strategy, segmentation, conversion funnels, CAC/LTV, network effects, and data-driven product.

Owned the end-to-end experience of restaurant integrations across LATAM, leading discovery and delivery of critical services such as order synchronization, notifications, and partner onboarding. Achieved 99.6%+ order-success rate by improving error handling and integration reliability.

Led the team of PMs and POs that owned M&A integrations and B2B2C distribution, coordinating execution across multiple Latin American countries. Grew B2B from under 1% to 35% of revenue via white-label platforms for banks and retailers.

Founding team member for Mercado Pago QR in-store payments, launching with gas station chains and scaling across LATAM. Led UX content and interaction strategy for wallet, investments, asset management, and checkout, and consolidated fragmented wallet journeys into a unified experience.

Co-founded an information design and data visualization studio with clients including National Geographic, Time, and Encyclopaedia Britannica.

Led communication and UX teams and citizen experience products for the Smart City initiative.

MBA from IAE Business School, completed in 2018.

Bachelor of Arts in Communication from Universidad Austral, completed in 2010.

Completed a Product Management program at the University of Virginia Darden School of Business.

Designed and taught the Growth & Monetization course of a PM certification program, with a microdegree certificate validated by UTEC, Peru.