Open to opportunities

Lucas Jorge User

@lucasjorgeuser

Senior Product Manager with 10+ years owning growth P&L, roadmaps, and AI-powered experimentation to drive measurable revenue outcomes.

Argentina

Message

What I'm looking for

I want to own growth and P&L in data-driven, AI-enabled products—leading cross-functional teams to ship with OKRs, experimentation, and GTM discipline that measurably improves acquisition, retention, monetization, and customer experience.

I’m a Senior Product Manager with 10+ years owning end-to-end product strategy, roadmaps, and delivery across Growth, Platform, and AI-powered products. I’ve been a proven P&L owner driving acquisition, retention, monetization, and GTM at scale, including $15M+ ARR impact, with a strong systems-thinking approach grounded in OKRs, A/B testing, and cohort analysis.

In my latest role, I led growth P&L and strategy, building a centralized analytics framework to monitor LTV/CAC, cohorts, and forecasts, and scaling performance marketing and CRO—reducing CAC by 90% while maintaining acquisition volume. I also introduced AI-assisted workflows to accelerate creative production and onboarding/matching decisions, and built lifecycle automation (email, retargeting, WhatsApp) to recover payments and boost repeat purchases.

Experience

Work history, roles, and key accomplishments

Senior Product Manager (Growth)

Karvi

Feb 2025 - Nov 2025 (9 months)

Owned Karvi’s growth P&L and strategy, driving acquisition, activation, retention, and repeat purchases against North Star metrics. Built an analytics framework (LTV/CAC, cohorts, forecasts) and scaled performance marketing/CRO, reducing CAC by 90% while maintaining acquisition volume.

P L Ownership OKRs GTM Strategy Cohort Analysis CRO CRM Pipeline Governance Performance Marketing

Senior Growth Product Manager

Trafilea

Nov 2023 - Mar 2025 (1 year 4 months)

Led cross-functional product delivery for thespadr.com and revelbeauty.com, defining strategy, roadmaps, and OKR execution aligned to business goals. Owned the Growth P&L and experimentation roadmap (pricing, funnels, lifecycle), improving 90-day churn from 70% to 40% while maintaining acquisition volume and tying decisions to $15M annual revenue metrics.

Growth Product Management Roadmapping OKRs P L Ownership A B Testing Lifecycle Analytics CRM Automation

Senior Product Manager (Product Lead)

Chattigo

Dec 2022 - Nov 2023 (11 months)

Led product delivery with 5 product owners, 1 UX lead, 5 UXers, and 5 agile teams by establishing OKR rituals and stakeholder loops. Drove end-to-end strategy, roadmap, and GTM for Cart & Catalog (c-commerce), achieving ~80% feature adoption and +30% revenue within 6 months.

Product Strategy OKRs Stakeholder Management GTM Planning Cross functional Leadership Agile Delivery Customer Insights

Senior Product Manager (CX)

Geopagos

Jul 2021 - Nov 2022 (1 year 4 months)

Built and led the Customer Experience product team from scratch (3 Tech Leads + 15 analysts), defining roles and processes to improve team performance and collaboration. Managed backlog and a $320K annual budget, defined CX OKRs/KPIs, and integrated them into a line performance view used by Sales/Ops to adjust campaigns.

Customer Experience Team Leadership OKRs Backlog Management KPI Tracking Data Integration Agile Delivery

Sr Product Improvement Analyst

Mercado Libre

Mar 2020 - Jul 2021 (1 year 4 months)

Partnered with fintech and marketplace teams to translate customer experience data into actionable insights that shaped product decisions and improved service performance. Led self-service and process optimization, reducing CX contact rate and improving NPS across a +3,000 person operation in 5 countries.

Customer Experience Analytics Self Service Optimization Process Improvement Cross Functional Product Support Fintech Marketplace Collaboration Onboarding & Matching Flows Data Insights

Product Owner & Procurement Analyst

Unilever Argentina

Nov 2017 - Mar 2020 (2 years 4 months)

Digitized planning using SAP-APO and standardized catalog/master-data hygiene, stabilizing availability and improving planning accuracy. Owned S&OP cadence for the cluster and delivered SKU health reports to drive SKU rationalization and seasonal adjustments across LATAM.

S&OP SAP APO Master Data Management SKU Rationalization Cross Functional Planning (Demand Supply Commercial)