Open to opportunities

Pabitra Dhal

@pabitradhal

Message

I drive F&B growth through multi-outlet marketing, operations, platform analytics, and data-backed commercial strategy.

India

Message

What I'm looking for

I'm looking to drive measurable growth through marketing, operations, platform strategy, and analytics, especially in multi-outlet consumer businesses where I can own execution and commercial outcomes.

I'm driving growth at Story Coffee House, leading marketing and brand development for a multi-outlet F&B group that expanded from four to six outlets and launched the Korean-cuisine concept Gangnam Street.

I own operations for the Koramangala outlet, from vendor and landlord negotiations to cost control and performance management. I also lead event hosting across outlets, coordinating planning, vendors, and on-ground execution.

Using demand-supply and payout data from Zomato and Swiggy, I grew monthly gross online sales from ₹13.6L to a peak of ₹22.4L in four months, while orders rose from 2,770 to 3,739. I build recurring dashboards and payout-analysis reports to inform pricing, advertising spend, and commission negotiations.

My background combines marketing and operations with data science and business analytics. I've also improved data extraction efficiency at FPS, built targeted campaigns that increased engagement, and completed machine learning projects in price prediction, fraud classification, and customer segmentation.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Story Coffee House

Jan 2025 - Present (1 year 7 months)

Lead marketing strategy and brand development for a multi-outlet F&B group, growing from 4 to 6 outlets plus a new Korean-cuisine concept. Own end-to-end operations for the Koramangala outlet, including vendor negotiations and cost control, and direct event hosting strategy across all outlets.

Marketing Strategy Brand Development Operations Management vendor negotiation Event Hosting Zomato Swiggy Dashboard Development Data Analysis Pricing Strategy

Business Development Executive

FPS

Jan 2023 - Dec 2023 (11 months)

Automated data collection processes, improving data extraction efficiency by 30%. Optimized digital marketing campaigns using analytics, A/B testing, and social media insights, and developed targeted marketing strategies that increased lead generation and engagement by 25%.

Data Automation Digital Marketing A B Testing Social Media Insights Lead Generation Marketing Strategy

Recruitment & Operations (WFH)

Inversion Consultancy

Jan 2022 - Dec 2022 (11 months)

Implemented data-driven recruitment methodologies and maintained CRM data integrity to streamline hiring. Refined cold-calling strategy using sales funnel analysis to boost conversion rates.

Recruitment CRM Data Analysis Funnel Analysis Cold Calling

Social Media & eCommerce Manager

Devi Exclusives

Mar 2021 - Dec 2021 (9 months)

Applied demand forecasting to inventory management and monitored KPIs to improve ad performance. Designed and executed social media campaigns that increased brand visibility and engagement by 40%.

Demand Forecasting Inventory Management KPIs Social Media Marketing Campaign Management