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Rubab A

@rubaba

Customer Marketing Associate Manager at Inspire Brands, delivering 25+ monthly AI-assisted campaigns that increased engagement by 18%.

India

Message

At Inspire Brands, I lead cross-functional marketing operations for Dunkin', Baskin-Robbins, Buffalo Wild Wings, Arby's, and Sonic. I manage end-to-end delivery of 25+ monthly AI-assisted promotional campaigns, contributing to an 18% increase in customer engagement and 12% revenue growth.

I translate business requirements into campaign strategies, timelines, and launch plans for targeted loyalty initiatives. I also coordinate teams across Marketing, Product, Tech, QA, and Menu to manage dependencies and validate offers before deployment.

At IVY Comptech (ENTAIN Partners), I collaborated with developers, designers, and marketers on product specifications, timelines, and launches. I worked on acquisition and retention bonus configuration systems and product planning, using JIRA, Confluence, MicroStrategy, Power BI, AppsFlyer, and Salesforce Marketing Cloud.

Earlier, as an SEO Analyst at ExterNetworks India Pvt Ltd, I implemented optimization strategies that increased organic search traffic by 20%. My experience also includes email campaigns, landing-page A/B testing, social media campaigns, and Google Ads, supported by certifications in Scrum, digital marketing, Google Ads, and AppsFlyer.

Experience

Work history, roles, and key accomplishments

Current

Customer Marketing Associate Manager

Current

Inspire Brands

Jul 2024 - Present (2 years 3 months)

Lead cross-functional marketing operations for top-tier brands including Dunkin', Baskin-Robbins, Buffalo Wild Wings, Arby's, and Sonic, ensuring on-time delivery and cross-team alignment. Manage end-to-end execution of 25+ monthly AI-assisted promotional campaigns, driving an 18% increase in customer engagement and 12% revenue growth.

Marketing Strategy Campaign Management AI Augmented Campaign Execution Predictive Analytics Automation Agile Project Management Salesforce Marketing Cloud Power BI Jira Confluence Stakeholder Management Loyalty Programs

Associate – Marketing Technology & Product

IVY Comptech (ENTAIN Partners)

Aug 2020 - Jul 2024 (3 years 11 months)

Collaborated with cross-functional teams to define product specifications, develop project timelines, and execute seamless product launches. Drove higher conversion rates and increased affiliate program profitability through targeted marketing initiatives.

Product Management Agile Scrum Jira Confluence Microstrategy Power BI Appsflyer Salesforce Marketing Cloud Email Studio Automation Salesforce Journey Builder Budgeting Risk Analysis Quality Management

SEO Analyst

ExterNetworks India Pvt Ltd

Sep 2019 - Jul 2020 (10 months)

Implemented SEO optimization strategies resulting in a 20% increase in organic search traffic. Developed multi-channel marketing campaigns across social media, email, and content marketing to increase brand visibility and drive conversions.

SEO SEM Market Research Competitive Analysis Content Marketing Social Media Marketing Email Marketing

SEO Analyst

VCTIP Pvt Ltd

May 2019 - Sep 2019 (4 months)

Managed email marketing campaigns resulting in a 15% increase in open rates and a 33% increase in click-through rates. Conducted website SEO optimization and implemented A/B testing for landing pages and emails to improve engagement and conversion rates.

Email Marketing SEO A B Testing Landing Page Optimization Digital Marketing

Digital Marketing Executive

Creva Info Edge Pvt Ltd

Aug 2018 - Apr 2019 (8 months)

Managed Facebook Ads and social media campaigns, driving a 15% increase in customer engagement. Conducted keyword research and on-page SEO optimizations to enhance website visibility and search engine ranking.

Facebook Ads Social Media Marketing Keyword Research On Page SEO Digital Marketing