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Pavitra Paul

@pavitrapaul

Marketing professional at Wyzard.ai who ran 100+ outbound campaigns and drove 569K+ Google impressions through website content and SEO.

India
Message

At Wyzard.ai, I managed client relationships and campaign delivery for 9+ accounts, translating business objectives into multi-channel outbound strategies. I designed and executed 100+ LinkedIn, email, and WhatsApp campaigns, using analytics and A/B testing to refine messaging.

I also managed LinkedIn content strategy, driving 96K+ impressions and 8.5K+ organic clicks. My work on website operations and SEO generated 569K+ Google impressions and 5K+ organic clicks.

Previously, as General Manager at Hands Off Publishing, I oversaw 500+ client orders and 100+ active projects, managed service pricing and social media content, and helped expand the team from 10 to around 50 employees during a company ownership transition. I also conducted retail market research and developed sales and marketing strategies during my internship at Metro Cash and Carry - Reliance Retail.

Experience

Work history, roles, and key accomplishments

WY

Management Trainee - Marketing

Wyzard.ai

May 2025 - Aug 2026 (1 year 3 months)

Managed client relationships and campaign delivery for 9+ client accounts, leading client calls as customer GTM owner. Designed and executed 100+ outbound LinkedIn, Email and WhatsApp campaigns, and managed LinkedIn content strategy driving significant engagement.

MR

Store Operations - Merchandising

Metro Cash and Carry - Reliance Retail

Apr 2024 - Jun 2024 (2 months)

Conducted market research through field visits and data collection across 30+ stores to understand demand for non-food items. Developed and implemented sales and marketing strategies targeting wholesale and retail establishments across Delhi NCR.

WI

Industrial Trainee

WelcomHotel Dwarka (A Unit of ITC)

Jun 2018 - Oct 2018 (4 months)

Completed a mandatory 117-day industrial training across four core hotel departments - Front Office, Housekeeping, Food & Beverage Production, and Food & Beverage Service, achieving 100% attendance. Received a Token of Appreciation from the Front Office Department for sincerity and performance.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Kashipur logoIK

Indian Institute of Management Kashipur

MBA, General Management

Grade: 8.15 CGPA

Pursued General Management with a CGPA of 8.15, graduating in 2025.

IP

Institute of Hotel Management, Pusa

B.Sc., Hospitality and Hotel Administration

Grade: 74.2%

Completed B.Sc. in Hospitality and Hotel Administration with 74.2% in 2020.

CB

CBSE

12th, Commerce

Grade: 83.4%

Completed 12th standard with 83.4% in Commerce in 2017.

CB

CBSE

10th

Grade: 7.6 CGPA

Completed 10th standard with 7.6 CGPA in 2015.

Tech stack

Software and tools used professionally

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