Open to opportunities

Oscar SalasCortés

@oscarsalascortes

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Marketing and content operations professional skilled in data-driven strategy.

Colombia

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What I'm looking for

I seek a role in content operations or digital marketing where I can apply metadata, SQL and CRM expertise to improve workflows, drive measurable results, and support cross-functional global campaigns.

I am a marketing and advertising professional specializing in content operations, e-commerce, and digital marketing across entertainment, publishing, and technology industries. I combine hands-on experience in metadata management, SKU/content optimization, and campaign execution with strong CRM and SQL skills.

At Warner Bros. Discovery I supported the migration of over 30,000 titles across Latin America, maintained metadata quality, and produced weekly BAU reports to inform cross-functional teams. Previously I managed content and SEO for Linio (Falabella.com), developed content guidelines, and used SQL to validate product data and ensure regulatory compliance.

I am continuing my professional development with a Master’s in Marketing and certifications in Google Analytics, Google Ads, HubSpot inbound, and ISO 20252:2019. I am detail-oriented, solutions-focused, and committed to improving workflows, customer experience, and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Content Ops. Analyst

Current

Warner Bros. Discovery

Jan 2022 - Present (4 years)

Create and monitor weekly BAU reports to track content performance and rights availability; coordinated regional launches and supported migration of 30,000+ HBO Max titles to Max in Latin America, improving metadata quality and localization.

Content Operations Metadata Management Data Analysis Quality Assurance Localization Airtable Power BI

Content Issues Analyst

Linio (Falabella.com)

Jul 2019 - Dec 2021 (2 years 5 months)

Managed SKU uploads and product content optimization with SEO, conducted product audits for legal and quality compliance, and used SQL to validate product data, improving platform reliability and seller processes.

E Commerce Operations SEO SQL WordPress Regulatory Compliance

Marketing Assistant

Editorial Médica Panamericana

Oct 2017 - Mar 2019 (1 year 5 months)

Managed e‑commerce operations across Colombia, Ecuador and Panama, implemented digital marketing campaigns and email segmentation to improve conversion funnels and produced KPI dashboards for stakeholders.

E Commerce Operations Email Marketing Google Analytics Adobe Creative Cloud Segmentation KPIs

Marketing & Customer Service Asst.

SEONTI

Jan 2016 - Sep 2017 (1 year 8 months)

Designed and executed digital marketing and social ad campaigns to raise B2B brand awareness and provided customer support to maintain high satisfaction levels.

B2B Marketing Customer Service Facebook Ads Instagram Ads LinkedIn Ads

Marketing Trainee

Avanxo (Globant)

Jul 2015 - Jan 2016 (6 months)

Supported lead generation for cloud and digital transformation services using Salesforce CRM, coordinated with sales to improve campaign impact, and assisted in event organization and campaign reporting.

Salesforce CRM Lead Generation Event Coordination Sales Alignment

Education

Degrees, certifications, and relevant coursework

Universidad de los Andes

Master's Degree, Marketing

2024 -

Currently enrolled in a Master's Degree program in Marketing at Universidad de los Andes, focusing on advanced marketing theory and research-based practice.

Fundación Universitaria Los Libertadores

Bachelor's Degree, Marketing & Advertising

2016 - 2021

Completed a Bachelor's degree in Marketing & Advertising with coursework and practical experience in digital marketing, e-commerce, and campaign execution.