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Diana CutaDC
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Diana Cuta

@dianacuta

Data Analyst & Economist combining business intelligence, predictive insights, and ROI-driven growth analytics for digital commerce.

Colombia
Message

What I'm looking for

I’m looking for opportunities in tech/fintech where I can apply Business Intelligence and Growth Analytics to validate markets, design funnels, and optimize ROI with Python/SQL/Power BI—while collaborating in agile Product Operations and corporate finance environments.

I’m an Economist and SME Management Specialist with a hybrid profile bridging business strategy and finance with data analytics for operational efficiency. For over 9 years, I’ve scaled independent digital e-commerce projects using predictive market validation (Google Trends), funnel architecture design, and performance marketing optimization with ROI metrics and KPIs.

I integrated my workflow with Python, SQL, and Power BI, and I’ve applied agile, Scrum-based execution in tech simulations at No Country—managing sprints, defining MVPs, and aligning business needs with development teams. I also bring hands-on quality and data rigor from AI Data Operations & Quality Analyst work at Outlier.ai, where I validated and benchmarked 500+ LLM outputs and improved dataset approval rates through careful multilingual analysis and error-cause reporting.

Experience

Work history, roles, and key accomplishments

Meta Ads logoMA
Current

E-commerce Business & Growth Specialist

Jan 2017 - Present (9 years 6 months)

End-to-end management of digital ecosystems and performance operations for e-commerce initiatives spanning market validation, behavior analytics, and multi-channel conversion optimization.

Key Contributions & Data-Driven Impact:

→ Funnel Architecture & Lead Gen: Designed and deployed high-converting landing pages and user funnels using WordPress and Elementor, capturing 1,000+ qualified leads wi

MA
Current

E-commerce Business & Growth

Meta Ads

Jan 2017 - Present (9 years 6 months)

Led end-to-end performance operations for e-commerce, including market validation, behavior analytics, funnel/landing page creation, and multi-channel conversion optimization. Managed Meta Ads campaigns and CRO using KPIs (CPL, CTR, CPC, ROAS), capturing 1,000+ qualified leads in targeted educational niches.

Outlier.ai logoOU

AI Data Operations & Quality Analyst

Mar 2025 - Jun 2025 (3 months)

Executed high-volume data validation, semantic analysis, and quality assurance (QA) for Large Language Models (LLMs) within an autonomous, remote operational framework.

Key Contributions & Data Quality Impact:
→ Data Integrity & Benchmarking: Evaluated and benchmarked 500+ complex LLM outputs against strict quality taxonomies, auditing data accuracy, logical reasoning, relevance, and safety const

Outlier.ai logoOU

AI Data Operations & Quality

Mar 2025 - Jun 2025 (3 months)

Performed high-volume data validation, semantic analysis, and quality assurance for LLM outputs. Benchmarked 500+ responses against quality taxonomies, curated 200+ bilingual training assets with +95% approval, and documented 30+ recurring model failure patterns for improvement.

No Country logoNC

Android Developer

Jul 2023 - Nov 2023 (4 months)

Cross-functional collaboration within remote, agile development cohorts to build, test, and deploy mobile application MVPs, ensuring technical execution aligns with project scope and operational metrics.

Key Contributions & Agile Execution:

→ MVP Development & Alignment: Co-developed and launched 3 Android application MVPs (SkyWonders, MediChild, Histopia) using Kotlin and Jetpack Compose, align

Workana logoWO

Freelance

Feb 2015 - Dec 2019 (4 years 10 months)

Delivered bilingual (Spanish/English) freelance services across 20+ projects over 5 years on the Workana platform.

Key contributions:
→ Provided customer support via chat and email in Spanish and English for international clients
→ Delivered content writing, copywriting and translation services with consistent 5-star client ratings
→ Managed multiple simultaneous projects, meeting all deadlines i

Seguros Bolívar S.A. logoSS

Asesora Comercial Externa

Jun 2015 - Aug 2015 (2 months)

Commercialized life insurance products for business clients in the Boyacá region through prospecting, telemarketing and personalized advisory.

Key contributions:
→ Prospected and onboarded new clients through cold calling and telemarketing campaigns targeting regional companies
→ Personalized insurance offerings based on each client's specific needs and financial profile
→ Provided post-sale supp

Pc link soportes y sistemas logoPS

Ejecutivo de ventas

Dec 2012 - Jan 2014 (1 year 1 month)

→ Consultative sales of technological and computer products and supplies.
→ Basic technical advisory on hardware and software solutions for corporate clients.
→ Management and maintenance of commercial relationships with existing clients.
→ Post-sale follow-up and initial support for clients with questions or issues.
→ Support in commercial strategies and local market analysis.

✅ Habilidades: Sop

Education

Degrees, certifications, and relevant coursework

UC

Universidad de Caldas

Diplomado, Desarrollo de software

EP

Escuela Superior de Administración Pública

Diplomado, Ciencia de Datos

UC

Universidad Pedagógica y Tecnológica de Colombia

Economista, Economía

2008 - 2013

Economista, con una formación integral que se adapta fácilmente a las exigencias de la sociedad abordando los problemas de manera práctica, acorde con las exigencias y tendencias del mercado.
Con alta capacidad de crítica y posterior análisis de los principales fenómenos socio-económicos y con capacidad para la proposición de soluciones a los mismos.

UC

Universidad Pedagógica y Tecnológica de Colombia

Especialista, Gerencia de la pequeña y mediana empresa

2013 - 2013

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