Looking for a job

Jose Luis Arias

@joseluisarias

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Marketing and advertising professional driving growth through social media, SEO, and e-commerce.

Colombia

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What I'm looking for

I’m looking for a role where I can drive measurable growth across social, SEO, and e-commerce—combining customer empathy with data analysis, and owning campaign execution from strategy to performance improvements.

I’m a Marketing and Advertising professional with 2 years of experience managing digital ecosystems and e-commerce. I connect metrics to sales strategy to turn campaigns into measurable brand growth.

I’ve delivered major results by optimizing SEO and Meta Ads, including a 90% increase in digital transactions. In my previous role, I led a brand’s digital transition and achieved a 90% increase in virtual sales by strengthening a WordPress e-commerce site and an Instagram content strategy.

I also bring strong content production and go-to-market execution. I’ve produced high-impact audiovisual content using DaVinci, CapCut, Photoshop, and Canva, and directed the launch and growth of a tech YouTube channel, reaching nearly 5,000 views and 133 watch hours in the first five months.

Experience

Work history, roles, and key accomplishments

Current

Content Creator

Current

JoseTech

Sep 2025 - Present (8 months)

Directed the launch and growth of a technology YouTube channel, reaching nearly 5,000 views and 133 watch hours in the first 5 months. Post-produced 6 high-complexity videos and applied video SEO via metadata and thumbnails to improve organic positioning.

YouTube Content Creation DaVinci Resolve Capcut Video SEO Thumbnail Design Visual Storytelling SEO Strategy

Logistics Coordinator

Universidad De Santander (Agencia MyP)

Aug 2024 - Nov 2024 (3 months)

Coordinated logistics for an academic congress with a capacity for 250 people, managing 187 attendees and supporting brand partnerships. Tracked 166 paid registrations, supervised the technical agenda and speaker relations, and resolved real-time issues to keep the event running smoothly.

Event Logistics Operations Management Stakeholder Management Speaker Coordination Excel Technical Agenda Support

Social Media & E-commerce Manager

Cabaña Del Jean

May 2023 - May 2024 (1 year)

Led the brand’s digital transition, increasing virtual sales by 90% by optimizing the WordPress e-commerce site and Instagram content strategy. Managed a 1,000,000 COP Meta Ads budget and produced the full visual catalog with Photoshop photo retouching; handled customer service and inventory control via Excel.

Instagram Marketing Meta Ads Customer Service Operations Excel Inventory Control Budget Management

Sales Representative (B2C)

Cabaña Del Jean

Dec 2022 - May 2023 (5 months)

Led direct B2C sales processes, strengthening negotiation, assertive communication, and conflict resolution under pressure. Improved physical inventory control and point-of-sale organization to deliver a smoother customer experience.

B2C Sales Negotiation Assertiveness Conflict Resolution Customer Service Inventory Control Sales Operations