Esteban Ruiz

Led e-commerce performance analysis across Amazon and Walmart, managing monthly media budgets exceeding $350K per platform. Delivered data-driven insights on sales trends, investment efficiency, and growth opportunities to support strategic decision-making and revenue performance.

Lead daily point-of-sale operations, including shift scheduling, inventory management, and service quality assurance. Work directly with the team to achieve sales targets and maintain high customer service standards.

Managed retail media campaigns for global brands across Amazon, Walmart, Target, Instacart, and DoorDash, optimizing media investment and visibility through performance analysis of key metrics such as ROAS, CvR, CPC, and SOV. Executed full-funnel strategies, A/B testing, and optimizations based on search terms, bids, and placements.

Managed acquisition campaigns for high-end brands across platforms including Google Ads, Meta Ads, TikTok Ads, and The Trade Desk. Focused on optimizing advertising performance by analyzing key metrics such as ROAS, CPA, CVR, and CTR.

Coordinated daily operations to ensure the proper functioning of autonomous robots, including maintenance tasks and technical supervision. Led on-campus marketing initiatives to increase service visibility.

Supported students in developing strategic thinking skills by resolving questions and facilitating comprehension of course content. Managed grading and academic records using tools such as Excel and Word.

Pursuing an MBA and a Master's in Digital Marketing and Analytics, ongoing since May 2024.

Earned a Bachelor's Degree in Business Administration from the Faculty of Economic and Administrative Sciences.

Completed the International Baccalaureate (IB) program.