Open to opportunities

Oriana Fleitas

@orianafleitas

Senior Marketing & Communication Analyst at SOMOS BASIS, implementing HubSpot CRM and building marketing processes from scratch.

Argentina

Message

What I'm looking for

I’m looking to continue developing in roles that integrate Marketing, Customer Experience, Data, and Operations, especially where I can connect strategy, technology, and execution to generate business impact.

At SOMOS BASIS, I develop and execute marketing, communications, and content strategy, establishing processes, campaigns, and metrics for the area. I work directly with Sales to identify opportunities and create campaigns and materials focused on conversion.

I implemented HubSpot CRM and structured commercial processes, while also incorporating AI tools to support marketing workflows, content creation, and analysis. My work includes planning and optimizing paid media and tracking performance against business goals.

At Novartis, I supported Supply Chain Sales Operations through invoicing, commercial administration, and operational data management. I also identified opportunities to improve administrative and billing processes.

My experience spans Customer Experience, marketing, data, and operations. I’m interested in connecting strategy, technology, and execution, and I currently mentor students at Coderhouse on projects involving Customer Experience, UX/UI, and marketing.

Experience

Work history, roles, and key accomplishments

Current

Analista Sr. de Marketing & Communication

Current

Somos Basis

Oct 2025 - Present (1 year)

Developed and executed marketing strategy, implemented HubSpot CRM, managed paid media campaigns, and incorporated AI tools for marketing automation.

Marketing Strategy HubSpot Paid Media AI Marketing Automation Content Strategy Branding Campaign Management Performance Analytics

Current

Tutora / Mentora

Current

Coderhouse

Jan 2021 - Present (5 years 9 months)

Mentored students in Customer Experience, UX/UI, and Marketing projects, facilitating classes and providing guidance on project development.

Mentorship Customer Experience UI UX Marketing Project Guidance

Customer Support

Novartis

Oct 2024 - Sep 2025 (11 months)

Provided administrative support for sales operations, managed invoicing and data, and coordinated with cross-functional teams to resolve issues.

Sales Operations Invoicing Data Management Cross functional Coordination Process Optimization Compliance

Analista Supply Chain

Cencosud

Jul 2023 - Sep 2024 (1 year 2 months)

Managed inventory levels using SAP, automated purchasing processes with advanced Excel, and analyzed KPIs to optimize supply chain operations.

SAP Inventory Management Excel Data Analysis KPI Tracking Process Optimization Supply Chain

Marketing Analyst

Aliança Navegação e Logística

Apr 2022 - Jun 2023 (1 year 2 months)

Managed social media content and brand presence for the region, coordinated with external agencies, and optimized paid media campaigns.

Social Media Management Paid Media Campaign Management Content Management Events And Activations

Customer Experience Assistant

Hamburg Süd

Jan 2021 - Dec 2022 (1 year 11 months)

Managed customer follow-up, analyzed NPS results, and participated in continuous improvement projects, contributing to a 25-point NPS improvement.

Customer Experience NPS Customer Relationship Management Continuous Improvement Import export documentation

Trainee en Hamburg Süd

Grupo Maersk

Jan 2019 - Dec 2020 (1 year 11 months)

Rotated across marketing, sales, pricing, transport, and customer service areas, gaining an integral view of the business and customer experience.

Marketing Sales Pricing Transport Customer Service

Education

Degrees, certifications, and relevant coursework

IFRC Limitless

Beca IFRC Limitless, Leadership and Innovation

2025 -

Awarded a scholarship for the international leadership academy in innovation for youth by the International Federation of Red Cross and Red Crescent Societies.