I am an experienced professional with extensive experience in marketing, driven by a passion for both management and marketing strategy, combining technical expertise with empathetic leadership, I strive to inspire collaboration and drive impactful results to meet goals.
PBLooking for a job
Patricia Beranger
@patriciaberanger
Specialized in Integrated Marketing (digital & offline campaigns), ABM, Content and much more.
ArgentinaWhat I'm looking for
I am an experienced professional with extensive experience in marketing, driven by a passion for both management and marketing strategy, combining technical expertise with empathetic leadership, I strive to inspire collaboration and drive impactful results to meet goals. Beyond numbers and strategies, I believe in the power of effective and efficient communication to generate demand and elevate brands by creating meaningful connections that drive tangible results.
Experience
MSIntegrated Marketing & Operations Manager - Latin America & Caribbean
Oct 2020 - Feb 2024 (3 years 4 months)
Lead Management: Design and execute the operation from capturing leads, qualifying and nurturing them, distributing them to sales reps and tracking revenue. (6 agents).
Data Analytics & Digital Marketing: SEM/SEO, programmatic advertising, social media, marketplace activation, site optimization and email marketing.
B2B MarketingGTM marketingWeb MarketingTelemarketingPaid MarketingEmail MarketingBrand MarketingEvent MarketingField MarketingMarketing ToolsGrowth MarketingSocial MarketingMarketing DesignOnline MarketingSearch MarketingDigital MarketingMarketing ManagerInbound MarketingSegment MarketingRevenue MarketingAccount Marketing
MSLACR Regional Integrated Marketing Manager & Field Marketing Manager
Dec 2017 - Oct 2020 (2 years 10 months)
Lead end-to-end Integrated Marketing efforts, focusing on growing new customers and boosting sales in Government and Commercial markets. (data-driven strategies, multi-channel campaigns, virtual and in-person events for customer acquisition, engagement, and retention (3 reports)
Field Marketing: Led the Field Marketing Team in developing programs that align with local sales goals.
MSSocial Media Strategy Regional Leader & Field Marketing for Southern Cone Latam
Mar 2007 - Dec 2017 (10 years 9 months)
Channel Marketing: Support channel partners in developing their go-to-market strategies , channel programs and sales incentives.
Social Media Strategy: This includes promoting our brand’s message, organizing various social media platforms and channels, and tailoring content to suit the preferences and styles of each
Event Marketing: trade shows, brand events, end-user seminars, and branded events.
Tech stack
Learn about the tools and technologies that Patricia likes to use.
Availability
Looking for a job
Location
ArgentinaAuthorized to work in
Salary expectations
30k-35k USD
Social media
Job categories
Skills
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