Looking for a job

Denise Balas

@denisebalas

I’m a Marketing professional with 5+ years of experience translating business objectives, market dynamics, and performance data into actionable marke

Argentina

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What I'm looking for

I’m looking to bring my experience into Marketing Strategy roles, especially where business, consumer, and brand perspectives come together to identify opportunities and drive growth.

My experience combines strategic planning, competitive intelligence, audience analysis, and cross-channel marketing. I work at the intersection of business goals and marketing execution, turning data into insights and recommendations that support decision-making, resource allocation, and campaign direction.

Having worked across different markets, brands, and cross-functional teams, I bring an analytical mindset, a business-oriented perspective, and the ability to connect strategic thinking with execution.

I’m interested in international opportunities in Marketing Strategy, Consumer & Brand Strategy, and Market Intelligence, where I can contribute to identifying opportunities, shaping marketing decisions, and supporting business growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Specialist

Current

Capgemini

Jul 2024 - Present (2 years 3 months)

At Farmers Insurance, develop media strategies supporting 25+ digital campaigns. Analyze performance, audiences, and competitors to identify growth opportunities. Manage budget planning and reallocations, evaluate media partners and targeting, and align investment with marketing goals. Collaborate with a 6-person team and 20–25 external partners.

Media Manager

Wild Fi

Nov 2023 - Jul 2024 (8 months)

Developed end-to-end digital marketing and media strategies for brands across five Latin American markets, translating business objectives and budget constraints into actionable marketing plans.

Paid Media Specialist

CONDIMO

Dec 2022 - Nov 2023 (11 months)

Managed paid media execution for 8 OTC products in Ecuador, developing hands-on experience across campaign management, performance analysis, budget allocation, and digital advertising operations.

Media Analyst

Nerd

May 2022 - Nov 2022 (6 months)

Combined digital campaign management, web analytics, and competitive research to identify optimization opportunities and develop data-driven marketing recommendations.

Graphic Designer

Nerd

May 2021 - Apr 2022 (11 months)

Started my career in digital marketing through creative production, developing visual communication for social media campaigns and website catalogs for La Anónima.