Orah Korede
@orahkorede
I build customer-centered SaaS and digital experiences through product roadmaps, insights, and Agile delivery.
United StatesWhat I'm looking for
I've led digital audience engagement at WebMD, delivering 120+ initiatives that used customer insights and analytics to improve user experience, adoption, and retention across technology platforms.
At SpotOn, I set a 12-month roadmap for a merchant-facing SaaS marketing tool and created 600+ multilingual templates that increased application usage by over 15% within six months. I translated feedback, usage data, and FullStory insights into prioritized requirements, user stories, and Agile delivery plans.
At Reynolds American, I drove go-to-market strategy for packaging changes that contributed to 20%+ sales growth and supported five mobile application releases. I also used consumer data to raise a customer satisfaction KPI by 30% and trained a 300+ agent contact center on new technology rollouts.
I'm a Certified Scrum Product Owner who brings product operations, customer journey thinking, and cross-functional coordination to SaaS, B2C, and enterprise teams. I've also built scalable DEI program systems at ADP while managing a $600K+ budget and increasing audience participation by more than 40%.
Experience
Work history, roles, and key accomplishments
Led end-to-end delivery of 120+ digital audience engagement initiatives, leveraging customer insights and analytics to improve user experiences, adoption, and retention. Utilized post-engagement analytics to inform content personalization and drive user retention.
Managed a project budget exceeding $600K, developing scalable internal systems that streamlined DEI program logistics, resulting in a 40%+ uplift in audience participation. Spearheaded planning for an onsite sponsorship activation at the Grace Hopper Celebration.
Spearheaded strategic direction for a merchant-facing SaaS marketing tool, defining a 12-month roadmap focused on usability enhancements. Generated 600+ unique, multi-lingual templates that boosted SaaS application usage by over 15% within 6 months.
Product Marketing Manager
Reynolds American Inc.
Jun 2016 - Jan 2020 (3 years 7 months)
Drove product growth through GTM strategy for packaging changes, contributing to 20%+ sales growth. Managed roadmap, rollout, and adoption of five mobile application releases and trained a 300+ agent contact center.
Education
Degrees, certifications, and relevant coursework
Wake Forest Business School
Master of Science, Business
Master of Science degree from Wake Forest Business School.
Kennesaw State University
Bachelor of Arts, Communications
Bachelor's degree in Communications with a focus on Journalism and Media, and a minor in Marketing.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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