SpotOn

SpotOn's journey began in 2017 with a clear mission: to provide small and medium-sized businesses (SMBs) with the same powerful, intuitive software and payment solutions that larger corporations often take for granted. Founded in San Francisco, California, by Doron Friedman, Matt Hyman, and Zach Hyman, the company recognized that local businesses are the backbone of our communities and deserve technology that helps them compete and thrive on their own terms. From its inception, SpotOn focused on an integrated approach, combining payment processing with a comprehensive suite of software tools designed to streamline operations, boost revenue, and enhance customer engagement.

The early years were marked by rapid growth and a relentless focus on product development. SpotOn quickly differentiated itself by not just offering payment processing, but by building a robust platform that encompassed point-of-sale (POS) systems, marketing tools, website development, online ordering, loyalty programs, and analytics. This all-in-one approach resonated with businesses tired of juggling multiple vendors and complex, disparate systems. The company's commitment to providing face-to-face service and transparent pricing further solidified its reputation as a partner invested in its clients' success. Strategic funding rounds, including a significant Series C led by DST Global in 2020 and subsequent rounds led by major investors like Andreessen Horowitz and Dragoneer Investment Group, fueled SpotOn's expansion and innovation. These investments enabled the company to enhance its technology, acquire complementary businesses like Dolce Software to bolster its labor management capabilities, and launch new offerings such as SpotOn Retail, an omnichannel platform for independent retailers. Today, SpotOn stands as a leading software and payments company, serving a diverse range of businesses from local restaurants to sports stadiums, all while staying true to its founding principle of empowering businesses with the technology and support they need to succeed.