Open to opportunities

Omar Obando

@omarobando

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Senior Marketing Executive with expertise in digital campaigns and analytics.

Malaysia

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What I'm looking for

I'm seeking a dynamic role that fosters creativity and innovation, with opportunities for growth and collaboration.

I'm a Senior Marketing Executive based in Kuala Lumpur, Malaysia, with a proven track record of generating qualified leads and driving significant revenue growth. At Cargobase, I successfully converted 8 inbound clients worth $100k yearly and implemented automated email nurturing strategies that enhanced lead progression. My expertise in SEO-driven copywriting and analytics has allowed me to optimize website content effectively, leading to improved lead conversion rates.

Previously, as the Design & Marketing Lead at ComeBy, I led a team to develop a dashboard for Malls using Amazon QuickSight and executed multiple B2B digital campaigns that resulted in over 200k ad clicks and 9k conversions. My experience spans social media management, content creation, and strategic planning, where I have consistently delivered results and enhanced brand visibility across various platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

Cargobase

Jul 2024 - Present (11 months)

As a Senior Marketing Executive, I generated over 300 qualified leads and converted 8 inbound clients worth $100k yearly. I enhanced lead progression through automated email nurturing and crafted SEO-driven content to boost website traffic. I managed social media, designed engaging content, and led trade event planning while advising the CEO on marketing strategies.

Lead Generation HubSpot SEO Social Media Management Canva Email Marketing Competitive Research Confluence

Current

Social Media Co-Editor/Owner

Current

@bleedingsoulpoetry and @societyofpoetry

Jan 2022 - Present (3 years 5 months)

As a co-editor and owner, I focused on content creation and community management for our social media platforms, successfully increasing our reach and engagement to achieve significant followings.

Content Creation Community Management Social Media Strategy Brand Development Creative Writing Analytics Marketing Strategy Graphic Design Communication

Design & Marketing Lead

ComeBy

Apr 2023 - Apr 2024 (1 year)

I led a team to develop a dashboard for Malls using Amazon QuickSight and supervised product design on Figma. I executed 10 B2B digital campaigns, achieving significant downloads and conversions. My role included website design, SEO optimization, and managing social media content.

Amazon Quicksight Figma Python B2B Marketing WordPress SEO Social Media Management Campaign Management Team Leadership

Social Media Intern

Grab

Jun 2021 - Sep 2021 (3 months)

During my internship, I supported B2C marketing campaigns across various social media platforms. I directed influencers on video scripts and analyzed campaign ROI to propose enhancements for future strategies.

B2C Marketing Marketing Campaigns Influencer Management Video Production ROI Analysis Content Creation Strategic Planning Market Research Communication Team Collaboration

Social Media Manager

Oman Public Relations (OPR)

Jun 2021 - Sep 2021 (3 months)

I conceptualized and managed digital content for various B2C brands, ensuring alignment with client branding needs. I assisted in planning PR events and managing logistics, enhancing brand visibility through tailored content.

B2C Marketing Client Management Event Planning Logistics Branding Social Media Strategy Communication Team Coordination Creative Writing

Education

Degrees, certifications, and relevant coursework

University of Malaya

Master of Science, Applied Physics

2023 - 2025

Grade: 3.86/4.00

Thesis Research: Metabolite Characterization using Raman Spectroscopy data of Cisplatin Resistance Regulated by FDFT1 in Bladder Cancer Cells. Data analysis and interpretation of critical insights into bladder cancer drug resistance, paving a way for novel treatment avenues through personalised interventions.

University of Malaya

Bachelor of Science, Physics

2018 - 2022

Grade: 3.56/4.00

Thesis Research: Data analysis and energy reconstruction of isolated electrons in a C++, python, and Linux framework. The study improved the identification of high-energy electrons by applying a new multivariate depth classification method. Evaluated using variables of merit and Receiver Operating Curves to determine which depth sums provide the best discrimination between signal and background.