Looking for a job

Christine JW

@christinechu

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B2B marketer with expertise in content and messaging strategy.

Malaysia

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What I'm looking for

I am looking for opportunities that allow me to grow in other areas of marketing, where I can apply my content expertise and collaborate across teams.

B2B marketer, with over 6 years of total experience in digital marketing and web content creation. Proficient in data storytelling, optimizing copy for SEO, and developing content for the entire buyer's journey and marketing funnel - from demand and lead generation to sales enablement and customer loyalty.

Skilled in collaborating with product managers and other marketing team members to develop messaging and content strategies that drive, nurture and convert traffic into pipeline. Experienced in adapting content plans and processes based on changing business needs and priorities.

Now seeking to expand my skills beyond content marketing into areas such as product marketing, marketing operations, or technical writing, where I can apply my expertise in messaging, process optimization, and cross-functional collaboration.

A firm believer in work-life integration. Passionate about mental health and financial wellness. Positive, curious and detail-oriented.

Experience

Work history, roles, and key accomplishments

Content Marketing Specialist (B2B)

Naluri

Sep 2024 - Mar 2025 (6 months)

Drive the B2B marketing pillar by planning, developing, and managing content initiatives for business expansion across Asia. Create and optimize content in various formats and manage distribution across marketing platforms. Collaborate with cross-functional teams to develop content workflows and contribute to community engagement initiatives.

Content Strategy SEO HubSpot Project Management Content Creation Community Engagement Email Marketing Social Media Marketing Figma

Senior Writer (B2B Marketing)

Jul 2023 - Jun 2024 (11 months)

Translated marketing strategies into executable content plans for global B2B technology companies. Managed a team of writers and established procedures for content operations. Developed writing tools to align team learning with industry trends.

Content Operations Team Management SEO SEM Email Marketing Marketing Campaigns Content Development Training

Writer (B2B Marketing)

Jul 2021 - Jun 2023 (1 year 11 months)

Worked closely with B2B tech marketing leads to develop messaging strategy and content plans for demand generation. Created copy for various marketing campaigns and leveraged data-driven insights to optimize content.

Demand Generation Content Creation Data Analysis SEO Marketing Campaigns Copywriting Content Strategy Performance Optimization

Content Specialist (B2B Marketing)

Mar 2021 - Jun 2021 (3 months)

Created content for digital marketing campaigns across platforms and strategized messaging angles to enhance content effectiveness. Recognized for outstanding performance and received a promotion within 6 months.

Content Creation Digital Marketing Social Media SEO Messaging Strategy Marketing Effectiveness Content Strategy Email Marketing

Content Writer (B2B and B2C)

Freelancer

Sep 2018 - Jun 2021 (2 years 9 months)

Worked internationally to create blog, social media, and website content. Provided services including content repurposing, editing, and SEO writing across various niches.

Content Writing SEO Social Media Editing Content Repurposing Translation Digital Marketing Freelancing

General Assistant (Ecommerce)

Malacology-Asia.com

Jun 2020 - Sep 2020 (3 months)

Handled data entry, social media management, and website content maintenance. Assisted with stock-keeping and packaging. Contributed to increased website traffic and customer growth.

Data Entry Social Media Management Maintenance SEO Content Management Packaging