Christine JWCJ
Looking for a job

Christine JW

@christinechu

B2B marketer with expertise in content and messaging strategy.

Malaysia

What I'm looking for

I am looking for opportunities that allow me to grow in other areas of marketing, where I can apply my content expertise and collaborate across teams.

B2B marketer, with over 6 years of total experience in digital marketing and web content creation. Proficient in data storytelling, optimizing copy for SEO, and developing content for the entire buyer's journey and marketing funnel - from demand and lead generation to sales enablement and customer loyalty.

Skilled in collaborating with product managers and other marketing team members to develop messaging and content strategies that drive, nurture and convert traffic into pipeline. Experienced in adapting content plans and processes based on changing business needs and priorities.

Now seeking to expand my skills beyond content marketing into areas such as product marketing, marketing operations, or technical writing, where I can apply my expertise in messaging, process optimization, and cross-functional collaboration.

A firm believer in work-life integration. Passionate about mental health and financial wellness. Positive, curious and detail-oriented.

Experience

Work history, roles, and key accomplishments

Naluri logoNA

Content Marketing Specialist (B2B)

Naluri

Sep 2024 - Mar 2025 (6 months)

Drive the B2B marketing pillar by planning, developing, and managing content initiatives for business expansion across Asia. Create and optimize content in various formats and manage distribution across marketing platforms. Collaborate with cross-functional teams to develop content workflows and contribute to community engagement initiatives.

Education

Degrees, certifications, and relevant coursework

University of Nottingham Malaysia logoUM

University of Nottingham Malaysia

Bachelor of Arts (Hons), English with Creative Writing

2016 - 2019

Grade: First-Class Honours

Focused on linguistics, literature, and creative writing. Graduated with First-Class Honours.

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Christine JW - Content Marketing Specialist (B2B) - Naluri | Himalayas