I am looking for opportunities that allow me to grow in other areas of marketing, where I can apply my content expertise and collaborate across teams.
Christine JW
@christinechu
B2B marketer with expertise in content and messaging strategy.
What I'm looking for
B2B marketer, with over 6 years of total experience in digital marketing and web content creation. Proficient in data storytelling, optimizing copy for SEO, and developing content for the entire buyer's journey and marketing funnel - from demand and lead generation to sales enablement and customer loyalty.
Skilled in collaborating with product managers and other marketing team members to develop messaging and content strategies that drive, nurture and convert traffic into pipeline. Experienced in adapting content plans and processes based on changing business needs and priorities.
Now seeking to expand my skills beyond content marketing into areas such as product marketing, marketing operations, or technical writing, where I can apply my expertise in messaging, process optimization, and cross-functional collaboration.
A firm believer in work-life integration. Passionate about mental health and financial wellness. Positive, curious and detail-oriented.
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist (B2B)
Naluri
Sep 2024 - Mar 2025 (6 months)
Drive the B2B marketing pillar by planning, developing, and managing content initiatives for business expansion across Asia. Create and optimize content in various formats and manage distribution across marketing platforms. Collaborate with cross-functional teams to develop content workflows and contribute to community engagement initiatives.
Senior Writer (B2B Marketing)
2X
Jul 2023 - Jun 2024 (11 months)
Translated marketing strategies into executable content plans for global B2B technology companies. Managed a team of writers and established procedures for content operations. Developed writing tools to align team learning with industry trends.
Writer (B2B Marketing)
2X
Jul 2021 - Jun 2023 (1 year 11 months)
Worked closely with B2B tech marketing leads to develop messaging strategy and content plans for demand generation. Created copy for various marketing campaigns and leveraged data-driven insights to optimize content.
Content Specialist (B2B Marketing)
2X
Mar 2021 - Jun 2021 (3 months)
Created content for digital marketing campaigns across platforms and strategized messaging angles to enhance content effectiveness. Recognized for outstanding performance and received a promotion within 6 months.
Content Writer (B2B and B2C)
Freelancer
Sep 2018 - Jun 2021 (2 years 9 months)
Worked internationally to create blog, social media, and website content. Provided services including content repurposing, editing, and SEO writing across various niches.
General Assistant (Ecommerce)
Malacology-Asia.com
Jun 2020 - Sep 2020 (3 months)
Handled data entry, social media management, and website content maintenance. Assisted with stock-keeping and packaging. Contributed to increased website traffic and customer growth.
Education
Degrees, certifications, and relevant coursework
University of Nottingham Malaysia
Bachelor of Arts (Hons), English with Creative Writing
2016 - 2019
Grade: First-Class Honours
Focused on linguistics, literature, and creative writing. Graduated with First-Class Honours.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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