olowookere damilare
@olowookeredamilare
Research and insights consultant who drives measurable growth with data-driven strategy.
NigeriaWhat I'm looking for
I’m a Research and Insights professional with 14+ years delivering data-driven strategies across Anglophone West, East, and Central Africa. I lead quantitative and qualitative research design, market intelligence, stakeholder engagement, and insight synthesis that directly support marketing, product, and commercial decisions.
Most recently as a Research Consultant, I guide survey design, fieldwork coordination, data collection strategies, and actionable reporting—backed by scalable national interviewer networks and strong ethical sampling practices. In prior roles, I managed 1M+ interviews and 2,000+ FGDs, improved timelines by 20%, and helped drive 25% sales growth, including NPS and customer satisfaction work that contributed to 6% market share gains—while strengthening inclusive research and customer segmentation.
Experience
Work history, roles, and key accomplishments
Research Consultant
Trihub Data Solutions
Jan 2026 - Present (5 months)
Provided quantitative and qualitative research consulting, including survey design, fieldwork coordination, and insight generation for market research and development clients across Nigeria. Coordinated inclusive, ethical data collection and stakeholder engagement to deliver actionable reporting.
Research Manager
Marketing Support Consultancy Limited
Jan 2023 - Jan 2025 (2 years)
Led end-to-end quantitative and qualitative research for SMEs and financial services, managing 1M+ interviews and 2,000+ FGDs while coordinating up to 330 researchers. Reduced timelines by 20% and translated insights into recommendations that drove 25% sales growth and supported market entry outcomes.
Senior Research Executive
Marketing Support Consultancy Limited
Jan 2019 - Jan 2022 (3 years)
Advised senior client stakeholders on growth strategy, brand performance, customer segmentation, and market expansion across African markets. Authored 500+ actionable reports and drove up to 25% sales growth through measurement frameworks and NPS/customer satisfaction recommendations that increased market share by 6%.
Research Executive
Marketing Support Consultancy Limited
Jan 2017 - Jan 2019 (2 years)
Developed executive dashboards, reports, and presentations translating performance data into actionable marketing recommendations for telecoms, FMCG, and financial services. Improved data quality by 28% and supported growth through customer/market insight work, including mystery shopping that increased employee efficiency by 8% and customer satisfaction by 5%.
Education
Degrees, certifications, and relevant coursework
Tai Solarin Federal University of Education
Bachelor of Science (B.Sc.), Economics
Grade: First Class Honours
Earned a First Class Honours B.Sc. in Economics from Tai Solarin Federal University of Education.
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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