Peace Erikefe

I’m a Research & Insights Analyst focused on turning complex consumer and market data into decisions that teams can act on. In my current role, I deliver rapid-turnaround research and insights for global clients across consumer and technology verticals.

I design and interpret quantitative and qualitative research, including trend analysis, technology adoption patterns, and impact assessments. I also conduct quantitative estimation and scenario forecasting using Excel, Power BI, and Python, translating findings into clear reports with quantified uncertainties and transparent reasoning.

Previously, as a Lead Generation & Insights Executive (freelance), I designed market research frameworks for B2B and B2C clients across industries like Real Estate, SaaS, Automotive, and Fintech. I delivered insight reports and data dashboards, built customer experience survey templates, and supported stakeholders with data-backed consultation on market trends, customer behavior, and digital adoption.

I bring strong insight communication—analytical writing, stakeholder briefings, and rapid research synthesis—and I stay grounded in AI & tech awareness, including familiarity with AI model releases and algorithmic efficiency trends. I’m certified in Power BI and Google Data Analytics, and I value work that combines research rigor with practical storytelling.