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Olugbenga Omotosho

@olugbengaomotosho1

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I turn market research data into decision-ready insights for global brands.

Nigeria

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What I'm looking for

I'm looking for market research or data analysis opportunities where I can deliver qualitative and quantitative studies, turn data into actionable insights, and collaborate with remote, distributed teams.

I've delivered end-to-end qualitative and quantitative research for TotalEnergies, MyAgro, Crocs, and British Council Nigeria, from questionnaire design and fieldwork through to insight presentations. At Precise and Positive Insights, I analysed 125 datasets, moderated 5 focus groups and 50 in-depth interviews, and translated consumer and market trends into marketing and product-positioning recommendations.

I'm experienced in CATI, CAPI, retail audits, mystery shopping, data cleaning, quality assurance, and stakeholder reporting. I use advanced Excel, Python, SQL, and statistical analysis to turn raw data into clear, actionable findings while collaborating effectively with remote and cross-functional teams.

Experience

Work history, roles, and key accomplishments

Market Research Analyst

Precise and Positive Insights Limited

Feb 2023 - Aug 2026 (3 years 6 months)

Delivered end-to-end research projects for multinational clients, including questionnaire design for MyAgro, focus group moderation in three facilities, mystery shopping for TVS across 10 stores in Lagos and data analysis for the Helion large-scale research study. Executed retail audits and CATI/CAPI projects, ensuring data quality and reporting insights to stakeholders.

Field Survey Officer

OHO Research Nigeria

May 2020 - Dec 2022 (2 years 7 months)

I worked as the field survey manager at OHO Research. I designed survey questionnaires, administered surveys via mobile phones, web, and physical meetings, identified trends, compared products and prices, conducted audits, and gave feedback and visual presentations.