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Yinka AwosanyaYA
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Yinka Awosanya

@yinkaawosanya

Research and market intelligence consultant advising organisations on industry research, data strategy, and research-led thought leadership.

Nigeria
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What I'm looking for

My next role should keep me close to my experience in turning messy market data into decisions people can act on, with room to shape what gets studied. I’m looking for a leadership role in research, consumer insights, or business intelligence where research is important: a research function in a company, a funder, or a VC. Open to global companies that see Africa as a market, not a footnote

I scaled Intelpoint's research functions and produced intelligence that informed decision-making, product strategy, and market positioning for executives, investors, and policymakers. As Head of Research, I oversaw research products and client engagements, including reports on West African startups and Nigeria's financial services and insurance industries.

At Businessfront, I led company-wide business intelligence strategy and deployed executive dashboards for finance, marketing, and operations. I also built data governance processes and worked with product and engineering teams to embed analytics capabilities.

Earlier, I reported on markets and industries at Techpoint Africa and contributed data-driven articles on corporations, governance, and financial inclusion. I now advise organisations on market research, industry intelligence, data strategy, and research-led thought leadership.

Experience

Work history, roles, and key accomplishments

IN

Acting Research Lead

Intelpoint

Feb 2020 - Feb 2022 (2 years)

Pioneer Research Lead who stepped into leadership during a transition period, ensuring continuity of research delivery and team performance. Co-led major industry reports that shaped long-term research priorities.

TA

Corporate & Governance Editor

Techpoint Africa

Jul 2019 - Feb 2020 (7 months)

Produced high-impact reporting on corporations, governance, markets, and financial inclusion. Authored and contributed to 390+ data-driven articles and mentored junior talent.

TA

Markets & Industries Reporter

Techpoint Africa

Jan 2018 - Jul 2019 (1 year 6 months)

Delivered deeply researched, data-backed coverage across fintech, telecoms, eCommerce, and emerging markets. Strengthened editorial positioning through analytical storytelling and original insights.

TA

Freelance Writer

Techpoint Africa

Feb 2015 - Aug 2016 (1 year 6 months)

Contributed early-stage content that helped scale Techpoint Africa's audience and editorial voice. Anchored 'Startup of the Week,' spotlighting emerging companies and founders.

DM

Editorial/Research Assistant

DigitalSENSE Africa Media

Feb 2011 - Dec 2012 (1 year 10 months)

Published 300+ articles across technology, agriculture, and environmental sectors. Supported research, editorial production, and publication design.

Education

Degrees, certifications, and relevant coursework

University of Lagos logoUL

University of Lagos

Bachelor of Science, Accountancy

Bachelor of Science in Accountancy from the University of Lagos, completed in 2019.

Tech stack

Software and tools used professionally

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