Mary Aderibigbe
@maryaderibigbe
Senior Research Associate driving data-driven solutions for business growth.
What I'm looking for
I am a Senior Research Associate with a strong track record in designing and delivering data-driven solutions across qualitative and quantitative research. My experience spans market research, user experience studies, and product innovation, where I have consistently driven business growth through actionable insights. I excel in project management, stakeholder engagement, and mentoring teams to exceed organizational objectives.
In my current role as Assistant Manager at Spice360, I have developed over 15 strategic Brand Advertising Strategies that have driven client revenue growth by an average of 12%. I lead cross-functional brainstorming sessions, manage creative briefs, and supervise a team, enhancing performance and client satisfaction. My previous roles have equipped me with the skills to streamline processes, deliver complex data analyses, and provide insights that significantly improve client efficiency and market share.
Experience
Work history, roles, and key accomplishments
Assistant Manager: Planning and Research
Spice360
Jun 2024 - Present (1 year)
Developed strategic Brand Advertising Strategies that drove client revenue growth by an average of 12%. Led brainstorming sessions for major campaigns and managed creative briefs for multiple accounts, improving client satisfaction by 20%. Supervised a team, enhancing performance by 15%.
Senior Research Associate
Webhaptic Intelligence Limited
Jul 2023 - Mar 2024 (8 months)
Completed over 20 quantitative research projects, providing insights that increased client efficiency by 15%. Streamlined fieldwork management and trained over 30 field agents, enhancing productivity and reducing errors.
Research Analyst
Pierrine Consulting
Jan 2022 - Apr 2023 (1 year 3 months)
Conducted research that supported business expansion, resulting in a 25% market share growth for a top client. Managed a profitable quantitative research project and analyzed consumer trends to create targeted marketing strategies.
Consultant Intern
Pierrine Consulting
Jan 2021 - Jan 2022 (1 year)
Drafted proposals and research reports that supported new client engagements. Contributed to key projects with a high client satisfaction rate and created engaging content for social media.
Content Editor
Quintessence Craft Alliance
Nov 2019 - Oct 2020 (11 months)
Created and published high-quality content that improved client brand visibility by 20%. Streamlined editorial workflows, reducing project turnaround times significantly.
Intern
Grajos Institute of Mass Communication
Jun 2017 - Sep 2017 (3 months)
Designed a communication campaign that increased sales by 30% within three months, contributing to the organization's marketing efforts.
Education
Degrees, certifications, and relevant coursework
Bowen University
Bachelor's Degree, Communication Arts
2015 - 2019
Grade: Second Class Upper
Completed a Bachelor's Degree in Communication Arts, recognized as the Best Graduating Communication Arts Student. The program focused on various aspects of communication, including media studies, public relations, and advertising.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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