Dotun Adedoyin
@dotunadedoyin
I lead audience, content, and market insights that shape West African media strategy and commercial growth.
NigeriaWhat I'm looking for
I lead audience, content, and insight initiatives at MultiChoice, using data analytics and market research to shape content development, channel growth, marketing, and digital media sales across West Africa.
I specialize in audience insight and measurement for linear TV, streaming, and SVOD platforms. My work connects channel, platform, content, and marketing strategy with upper- and lower-funnel measurement to support commercial decisions.
Before this, I oversaw TV channel performance at MultiChoice, translating audience data, market trends, primary research, brand health, and competitive analysis into actionable intelligence. I also developed measurement frameworks for title launches and promotions and connected product and content teams.
My research foundation was built at Kantar TNS, where I designed and managed quantitative studies spanning segmentation, concept testing, product development, and market performance. I enjoy finding the story in complex research, building clear visualizations, and turning evidence into recommendations that teams can act on.
Experience
Work history, roles, and key accomplishments
I lead strategic initiatives that shape and drive the success of the West Africa Market. This revolves around leveraging data analytics and market research to inform key strategies in areas such as content development, channel growth, marketing and digital media sales.
Ultimately combining expertise in data-driven insights with a forward-thinking approach to contribute to the achievement of comme
I oversee channel performance on the TV platform. By analyzing audience data, market trends, and conducting primary research, I provide valuable insights to drive strategic decision-making. I lead competitive analysis, track brand health, and develop measurement frameworks for title launches and promotions. I bridge the gap between product and content teams, fostering collaboration for business ef
As a Senior Research Executive at Kantar, I designed and managed quantitative research projects for clients, addressing business and marketing challenges such as consumer/customer segmentation, concept testing, and product development. I tracked market performance, conducted competitive analysis, and delivered high-quality reports with actionable recommendations. Additionally, I guided junior tea
Research Project design and planning and Management
• Project output/Reporting: provide sound guidance on “finding the story”, finalize and ensure strategic content of conclusions and recommendations, adding value to research findings
• Client Management: Managed interaction with the client whilst improving the business relationship
• Team mentoring and training: Identify skills gaps and growth
Research Assistant
May 2011 - Jan 2012 (8 months)
-Accomplished and supervised a sub-project under the UK emergency evacuation strategies research “Teens Social networking strategies”
-Conducted Focus groups and general field work
-Collected data via social media using analytic tools
-Conducted desk research
-Identified appropriate research methods and designed project itinerary and structure
-Co-wrote report for journal publication and policy
Education
Degrees, certifications, and relevant coursework
McKinsey Academy
McKinsey Forward Program, Business
University of East London
International Development: Third world & NGO Management, Humanities/Humanistic Studies
AI-Powered Presentations: Crafting Compelling PowerPoints with ChatGPT and Copilot
Issued Jul 2024
Foresight BI & Analytics
Power BI Bootcamp
Issued Dec 2023
Texas McCombs School of Business
Data Science & Business Analytics
2020 - 2021
Harvard Manage Mentor
Certificate in Strategic Thinking
Issued Oct 2018
Brandwatch
Brandwatch Foundation Certificate
Issued Apr 2021
Harvard Manage Mentor
Certificate in Presentation Skills
Issued Dec 2018
Harvard Manage Mentor
Certificate in Career Management
Issued Dec 2018
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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