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Sergei Ozornov

@sergeiozornov

Senior Data Analyst at ToYou | تويو, using customer, campaign and product data to improve product performance and commercial outcomes.

Cyprus

Message

At ToYou | تويو, I use customer, campaign and product data to optimize product performance and commercial outcomes. I turn ambiguous business problems into data-driven decisions and take ownership of getting solutions delivered.

At Criteo, I aligned IPONWEB legacy data and KPIs with Criteo core definitions, supported ad hoc reporting while owning the ETL process, and created a Tableau dashboard tracking adoption of a new product offering. I also explored an AI agent to help identify factors behind changes in business metrics.

Earlier, at IPONWEB, I owned monthly product and delivery reporting and established C-level performance alignment sessions. My experience also includes translating regulatory requirements into product workflows at National Settlement Depository and supporting investment and risk analysis at the Bank of Russia.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

ToYou | تويو

May 2026 - Present (5 months)

Leveraging customer, campaign and product data to optimize product performance and commercial outcomes.

Global Data Analyst

Criteo

Aug 2023 - May 2026 (2 years 9 months)

Finance domain:
1. Owned and Supported the finance and procurement KPI related dashboards for various stakeholders

Post acquisition transformation:
2. Aligned IPONWEB legacy data model and related KPIs with Criteo core definitions
3. Supported the teams with ad hoc reporting, fully owning the ETL process

Marketing domain:
4. Explored and built architecture connecting fragmented data across Marke

Senior Business Analyst

IPONWEB

Jun 2021 - Aug 2023 (2 years 2 months)

Product domain:
1. Owned monthly reporting per product; contributed to business teams with insights (i.e. recent developments, drivers of change, product feature impact on revenue etc)
2. Owned monthly reporting on Product Delivery team (i.e. team performance, capacity utilization, incidents etc)

Cross-function:
3. Established C-level performance alignment sessions involving approximately 10 sen

Project Manager

Paragon Software

Apr 2021 - Jun 2021 (2 months)

Project management:
1. Led the project of retail e-commerce VAT reporting, aligning the project goals with stakeholders, communicating with developers

Business analytics:
2. Drafted user stories for the solutions

Correspondent relations department

Central Bank of the Russian Federation (Bank of Russia)

Dec 2018 - Mar 2021 (2 years 3 months)

Correspondent banking:
1. Business communication with correspondent banks
2. Review of proposed contracts (new and amendments); aligning the contract clauses to the Bank's best possible terms

Data Analytics:
3. Prepared periodical analysis of national reserve investment performance and risk, providing management reporting for the department head.

Business Analytics:
4. Supported modernisation of

Codification related projects

National Settlement Depository

Mar 2016 - Dec 2018 (2 years 9 months)

Project management domain:
1. Owned the process of an LEI code issuance service for Russian market participants; translated complex MiFID II/GLEIF regulatory requirements into new product requirements, workflows and deliverables for business analysis, development, QA and UAT.
2. Improved the LEI issuance workflow by identifying operational bottlenecks and working with developers to redesign the so

Commercial Real Estate Appraiser

SRG Group

Nov 2015 - Mar 2016 (4 months)

• Conducted valuation of properties up to $30 mln for closed-end mutual investment funds
• Provided property cadastral value reports used in court appeals
• Ensured timely appraisal reports provision to the clients