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IL'YA Sabirov

@ilyauser5

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Growth and marketing executive at Ed.Partners who scaled an affiliate platform to $3M ARR.

Cyprus

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What I'm looking for

I’m focused on bringing my build-and-scale playbook to a global product team where the addressable market is an order of magnitude larger.

At Ed.Partners, I founded and operated an affiliate marketing platform, building it from an idea to $3M ARR. I identified EdTech as the primary niche before launch and grew the business to 236 clients generating $12M+ in annual client revenue.

At SkillFactory, I designed profit per lead as the core marketing metric and reallocated a $1M monthly budget around it. The work contributed to 2.2X revenue growth and 2.4X profit per lead.

At Timepad, I owned positioning and messaging for new launches and redesigned the activation flow, driving 15% LTV growth in eight months. I also built four monetization playbooks based on customer lifecycle stage.

I’ve advised B2C companies on growth and go-to-market, co-founded and sold Vetworkshop, and teach MBA-level courses in product marketing, growth strategy, go-to-market, and revenue models. I’m now focused on bringing my build-and-scale experience to a global product team with a larger addressable market.

Experience

Work history, roles, and key accomplishments

Head of Growth and Marketing

Ed.Partners

Jan 2022 - Jan 2026 (4 years)

Founded and operated as Head of Growth, building the business from idea to $3M ARR. Scaled to 236 clients generating $12M+ in annual client revenue, growing ~10% MoM.

Growth Marketing Go To Market Strategy P&L management Team Leadership Affiliate Marketing Influencer Marketing Market Segmentation

Growth Marketing Consultant

Self Employed

Jan 2022 - Jan 2026 (4 years)

Advised Heads of Marketing and Growth across 56 B2C companies, improving user acquisition and mapping customer journeys. Co-founded Vetworkshop, growing it 5X and selling it in early 2026.

User Acquisition Customer Journey Mapping AI Tools Go To Market Strategy Growth Strategy Product Marketing

Chief Marketing Officer

SkillFactory

Jan 2019 - Jan 2022 (3 years)

Managed a monthly marketing budget of up to $1M and led 8 marketing departments. Designed a profit per lead metric, driving 2.2X revenue growth and 2.4X profit per lead.

Marketing Strategy Budget Management Team Leadership Performance Marketing Influencer Marketing

CPA Marketing

Product Marketing Data Driven Decision Making

Lead Product Marketing Manager

Timepad

Jan 2018 - Jan 2019 (1 year)

Owned product positioning and messaging for new launches, redesigned activation flow, and built monetization playbooks. Drove 15% LTV growth in 8 months.

Product Marketing Positioning Messaging Customer Lifecycle Monetization Email Marketing Activation

Lead Product Marketing Manager

DzagiGrow

Jan 2013 - Jan 2017 (4 years)

Increased visit-to-purchase conversion 1.45X and repeat purchase rate by 69%. Delivered brand and trade campaigns, making seasonal sales 3-4X more profitable.

Product Marketing Conversion Rate Optimization Brand Campaigns Trade Marketing Ecommerce