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Svetlana Zherlitsyna

@svetlanazherlitsyna

Product Analyst with hands-on experience in SaaS, mobile products and AdTech. SQL, BI, product metrics, dashboards and user analytics.

Cyprus

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What I'm looking for

I’m looking to continue building end-to-end product analytics—event tracking, SQL analysis, dashboards, and decision-ready recommendations—ideally for subscription or ad-driven products where fragmented data has to become clear KPIs and action.

Product Analyst with hands-on experience in SaaS, mobile products and AdTech. Strong in SQL and BI, with end-to-end ownership of product analytics: defining metric trees and event tracking, validating data, building dashboards, and analysing funnels, retention, subscriptions and revenue. Comfortable working independently and partnering with product managers and engineers to turn ambiguous questions into measurable product decisions.
Based in Limassol, Cyprus with a valid residence permit. Available for fully remote roles under an individual contractor or B2B arrangement through a Cyprus-registered Ltd.

Experience

Work history, roles, and key accomplishments

Current

Product Analyst

Current

Thalassa Softwaraki LTD

Apr 2024 - Present (2 years 4 months)

Developing product analytics for a key client building an AI-powered customer support platform, working directly with product managers.
Defining the metric tree, KPI framework, event taxonomy and tracking requirements for text chat, voice support and knowledge-retrieval modules.
Using SQL to validate product data and building dashboards for core KPIs, usage funnels and feature adoption.

Senior Product Analyst

Mpstats

Mar 2023 - Apr 2024 (1 year 1 month)

Built product analytics from scratch for a subscription SaaS product, setting up event tracking, metric trees, and dashboards. Promoted to Lead Analyst while remaining hands-on.

SQL Clickhouse Python Apache Superset Product Analytics Subscription Analytics Retention Churn User Segmentation

Product Analyst

SuperJob

Feb 2022 - Feb 2023 (1 year)

Built a full product analytics system for the Moi Svyazi mobile app, unifying database and AppMetrica data into dashboards. Analyzed dormant-user reactivation and gamification mechanics.

SQL Tableau AppMetrica Product Analytics Mobile Analytics Event Tracking

Data Analyst

Sizmek by Amazon

Feb 2021 - Feb 2022 (1 year)

Analyzed advertising campaign performance, built custom attribution dashboards in Tableau, and prepared client-facing reports. Analyzed A/B test results for dynamic creative optimization.

Python Tableau A B Testing Advertising Analytics Data Cleaning