Sergey Krivoy

Built and released 6 mobile/web apps and one SaaS, from discovery and PRD to launch and iteration. Consulted 5 clients in fintech, crypto, B2C and entertainment on product strategy, paywalls and data tools.

Launched SEOVibez, a B2B marketing-automation SaaS, in one month. Built a credit-based pricing model and connected the product to 11 third-party services.

Owned monetization, discovery, hypotheses, experiments and success metrics. Raised campaign-setup completion from 75% to 98% and increased retention by 3.2% with an email redesign.

Led a unit of 12 designers, formed when the UX and UI teams merged. Helped two designers grow into lead roles through mentoring and competency maps.

Grew the UX team from 10 to 20 people through resource planning and structured onboarding. Improved goal tracking by setting metrics for each goal.

Increased Brand Monitoring activation by 10-20% by designing and releasing a new report. Increased use of competitor comparison in Traffic Analytics about 10x.

Made checkout faster at peak hours with an Android mobile cash-register app. Reduced time marketers spent on customer segmentation and targeted discounts by designing a retail marketing app.

Made underwriters' work faster by studying their work and designing a new flow and app. Reduced document-scanning errors by redesigning the archive app.

Completed AI Foundations course from OpenAI Academy in 2026.

Completed Monetization & Pricing Strategy program from Reforge in 2025.

Completed Design Management Patterns course by Yury Vetrov at Bangbang Education in 2020.

Completed Agile Team Facilitation certification from ICAgile in 2018.

Studied Applied Informatics with a focus on web design and multimedia at Perm State Institute of Arts and Culture in 2013.