Global Senior Marketing Leader with 25 years of international experience across B2B and FMCG markets, progressing from Brand and Product Management to global category leadership. Proven track record in complex international portfolio optimization, pioneering value-based pricing methodologies, and matrix leadership of cross-functional teams of up to 40 members across 15+ European countries. Expert at building new ways of working, bridging strategic vision with commercial execution, aligning R&D and Sales, and driving health & sustainability innovation.
AT
Looking for a job
Anna Treyster
@annatreyster
Senior Marketing Leader | Global Portfolio Management | Marketing Strategy | Innovation & NPD | B2B & FMCG
SpainExperience
Work history, roles, and key accomplishments
ZE
Global Marketing Manager Pastry
Zeelandia
Jul 2021 - May 2026 (4 years 10 months)
Steered global Pastry category strategy and portfolio direction across 15 European markets for a €250M category. Designed and implemented the Group's first Central Portfolio Management blueprint, reducing references from 300 to 150.
ZE
Global Product Manager Water-Based Fillings
Zeelandia
Oct 2016 - Jun 2021 (4 years 8 months)
Directed Water-based Fillings category (€15M turnover), supporting commercial activity across 30+ countries. Developed differentiated product ranges and delivered consistent 5% to 30% sales growth across diverse markets.
ZS
Marketing Manager
Zeelandia Spain
Oct 2012 - Jun 2021 (8 years 8 months)
Led marketing strategy and campaign execution for a €13M B2B business, managing a €100K annual budget. Co-developed and launched 5–7 national product initiatives annually, driving sales surges of 10% to 50%.
VA
Product Manager
Vallespa
Sep 2008 - Sep 2012 (4 years)
Developed differentiation positioning against bakeries and supermarket chains, leading new product development and launch executions. Managed promotions, campaigns, advertising, and marketing budget.
GC
Brand Manager (FMCG Focus)
Gallina Blanca & Vesna Cosmetic
May 2001 - Oct 2007 (6 years 5 months)
Managed marketing plans, consumer insights, national media plans, and NPD for Soups category at Gallina Blanca. Led national brand repositioning and multi-channel ad campaigns at Vesna Cosmetic.
Education
Degrees, certifications, and relevant coursework
BS
Beeckestijn Business School
Digital Marketing Executive Program, Digital Marketing
2020 - 2021
Completed the Digital Marketing Executive Program at Beeckestijn Business School from 2020 to 2021.
IS
IESE Business School
Program for Management Development, Management
2019 - 2019
Completed the Program for Management Development (PMD) at IESE Business School in 2019.
AE
Academy of Economics
Degree, Marketing
2001 - 2003
Earned a Degree in Marketing from the Academy of Economics from 2001 to 2003.
NU
Nayanova University
Honours Degree, Economics & Accounting
1997 - 2000
Earned an Honours Degree in Economics & Accounting from Nayanova University from 1997 to 2000.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
SpainAuthorized to work in
Salary expectations
80k+ EUR
Social media
Job categories
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