Open to opportunities

Nacho Eyheremendy

@nachoeyheremendy

Message

Experienced brand manager with a focus on market analysis and strategy.

Spain

Message

What I'm looking for

I am looking for a role that challenges me and allows for professional growth.

With over 10 years of professional experience across diverse industries, I am dedicated to providing quality support to my clients. My journey has taken me through various roles, from brand management in consumer goods to business development in civil engineering, where I have honed my analytical skills and adaptability. I am a proactive individual, always eager to learn and grow both professionally and personally.

Currently, as a Brand Manager at Reckitt Benckiser in Barcelona, I lead brand positioning and product portfolio strategies for key categories. My role involves analyzing sales trends and consumer insights to refine our strategies, managing multi-channel marketing campaigns, and collaborating with cross-functional teams to launch new products. My previous experiences at Bayer and Indra have further equipped me with the skills to conduct market research and optimize category offerings, ensuring that I contribute effectively to my team's success.

I hold a Bachelor's degree in Business Administration and have pursued further education in financial management and e-commerce. My language proficiency in Spanish and English, combined with my expertise in data analytics and market research, enables me to navigate complex business environments and drive impactful results.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Reckitt Benckiser

Apr 2021 - Present (4 years 2 months)

Responsible for brand positioning and product portfolio strategy across major retail channels. Analyzed sales trends and consumer insights to refine pricing strategies and managed multi-channel marketing campaigns to drive product awareness.

Brand Management Market Analysis Multi channel Marketing Consumer Insights Budget Management

Current

Brand Manager

Current

Reckitt Benckiser

Apr 2021 - Present (4 years 2 months)

Responsible for brand positioning and product portfolio strategy for key categories across major retail channels. Analyzed sales trends and consumer insights to refine category selection and pricing strategies. Managed multi-channel marketing campaigns to drive product awareness and maximize sales growth.

Brand Management Market Analysis Multi channel Marketing Consumer Insights Budget Management

Customer Service

Bayer

Jan 2020 - Dec 2020 (11 months)

Conducted market research and performance analysis to optimize category offerings and pricing. Assisted sales teams with strategic planning and data-driven decision-making to enhance revenue.

Market Research Performance Analysis Strategic Planning Data Analysis

Customer Service

Bayer

Jan 2020 - Dec 2020 (11 months)

Conducted market research and performance analysis to optimize category offerings. Assisted sales teams with strategic planning and supported marketing efforts by identifying customer needs.

Market Research Performance Analysis Strategic Planning Data Analysis

Business Development

Frentek SRL

Nov 2017 - Jan 2020 (2 years 2 months)

Developed growth strategies based on market analysis and managed product sourcing and pricing negotiations. Implemented initiatives for category expansion, improving market penetration.

Growth Strategies Market Analysis Product Sourcing Pricing Negotiation

Commercial

Banco CMF SA

Sep 2012 - Apr 2016 (3 years 7 months)

Conducted market and competitive analysis to support category expansion efforts. Assisted in developing new business opportunities through data-driven insights.

Market Analysis Competitive Analysis Business Development Data Insights

Business Development

Frentek SRL

Nov 2017 - Jan 2020 (2 years 2 months)

Developed growth strategies for product categories based on market analysis and customer demand. Managed product sourcing, pricing negotiations, and sales performance tracking.

Growth Strategy Market Analysis Product Sourcing Pricing Negotiation Sales Performance

Factoring International

Indra SRL

Aug 2016 - Nov 2017 (1 year 3 months)

Led category finance operations, negotiating contracts and ensuring competitive pricing. Collaborated with commercial teams to enhance profitability in global markets.

Finance Operations Contract Negotiation Pricing Strategy

Factoring International

Indra SRL

Aug 2016 - Nov 2017 (1 year 3 months)

Led category finance operations, negotiating contracts and ensuring competitive pricing structures. Worked closely with commercial teams to enhance profitability and efficiency in global markets.

Finance Operations Contract Negotiation Pricing Strategy Market Efficiency

Commercial

Banco CMF SA

Sep 2012 - Apr 2016 (3 years 7 months)

Conducted market and competitive analysis to support category expansion. Assisted in developing new business opportunities through data-driven insights.

Market Analysis Competitive Analysis Business Development Data Insights