Looking for a job

Alicia G L

@aliciagl

Marketing Manager with 8+ years leading 360º campaigns for Netflix, Disney, PlayStation, Oysho & C&A. Brand, content & influencers.

Spain

Message

What I'm looking for

I'm looking for Marketing Manager or Brand Manager roles where strategy and creativity share the same table—in fashion, entertainment, lifestyle, consumer brands, or any company with a story worth telling. I'm based in Madrid and open to remote work.

I build campaigns people remember. Over 8 years at Webedia I led integrated marketing for global brands like Netflix, Disney, Warner Bros. Discovery, Prime Video, PlayStation, Oysho and C&A, from strategy and creative concept to influencer partnerships, content and paid media.

As Campaign Supervisor I led a team of four Campaign Managers and standardised workflows, improving team productivity by 25%, cutting production timelines by 40% and reducing campaign costs by 20%. Today I work as an independent brand and content consultant, helping brands define their positioning and content strategy and run social media and paid campaigns.

I’m looking for a remote Marketing Manager role where storytelling, creativity and a love for culture make the brand stronger. Spanish (native), English (C1).

Experience

Work history, roles, and key accomplishments

Current

Independent Brand & Content Marketing Consultant

Current

Freelance

May 2024 - Present (2 years 5 months)

Brand, content and social media marketing consulting for small businesses and brands, from strategy to execution.

→ Defined brand positioning, content strategy and editorial lines for clients, turning brand values into consistent storytelling across digital channels.
→ Managed social media end to end: content creation, community management and paid social campaigns (Meta Ads) to build brand aware

Campaign Supervisor | Senior Campaign Manager & Team Lead

Webedia

Jan 2022 - Apr 2024 (2 years 3 months)

Led the Campaign Management team and the department's key accounts, owning quality, timelines, budgets and senior client relationships for global entertainment and consumer brands such as Netflix, Prime Video, Disney and Warner Bros. Discovery.

→ Improved team productivity by 25% by supervising and mentoring a team of 4 Campaign Managers and standardising planning, workflows and automation.
→ Cut

Campaign Manager | Integrated Marketing & Brand Campaigns

Webedia

Sep 2016 - Jan 2022 (5 years 4 months)

Managed integrated 360º marketing campaigns and product launches for entertainment, gaming, tech, fashion and retail brands, including Netflix, Prime Video, Disney, Warner Bros. Discovery, HBO Max, PlayStation, LG, Oysho and C&A.

→ Delivered 120+ campaigns a year with a 98% on-time rate by coordinating cross-functional teams (PR, legal, insights, creative, production, media, social, web and event

Client Service Assistant | Account Management & Consumer Insights

Nielsen Company

Dec 2013 - Dec 2014 (1 year)

Account management and consumer insights for FMCG and beauty brands, my foundation in market research and data-driven marketing.

→ Increased client retention by 18% by delivering tailored analysis and strategic recommendations based on audience and market data.
→ Turned retail data on distribution, shelf presence, pricing, promotions, market share and shopper behaviour into actionable consumer an

Technical Assistant at Central Balance Sheet Data

Banco de España

Apr 2013 - Oct 2013 (6 months)

→ Processed and validated corporate financial statements, ensuring accuracy, consistency and compliance with national accounting and reporting standards.
→ Supported macroeconomic research, data analysis and database management projects, improving reporting quality and efficiency in the Central Balance Sheet Data Office.