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Camilo Miño

@camilomio

Marketing and commercial strategy leader driving growth with data-led digital and brand solutions.

Spain
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What I'm looking for

I seek a marketing/commercial role where I can lead data-driven brand and e-commerce growth, collaborate cross-functionally, and deliver measurable ROI.

I am a marketing and commercial strategy professional with 10 years' experience leading brand, category and e-commerce initiatives across FMCG in Latin America and Spain. I combine strategy, data and creativity to deliver measurable business impact, from launching high-ROI brand campaigns to scaling DTC operations and optimizing trade and promotional ROI.

My achievements include launching a master brand campaign that boosted household penetration and delivered 130% ROI, driving 3x growth in a major category at Rappi, and generating rapid DTC order volume at AB InBev. I prioritize data-driven decision making, cross-functional S&OP alignment, and commercial execution to grow brands and categories.

Experience

Work history, roles, and key accomplishments

FG
Current

Brand Specialist

Flora Food Group

Apr 2023 - Present (2 years 6 months)

Responsible for brand strategy in Ecuador, Peru and Chile; launched the 'Raspa la Olla con Bonella' master campaign, increasing household penetration by 300 bps and achieving 130% ROI.

AB InBev logoAI

Direct-to-Consumer Lead

Mar 2021 - Feb 2022 (11 months)

Led DTC e-commerce strategy, defined KPIs (CARC, orders, CRM conversion), optimized pricing and promotions and achieved 15,000 DTC orders in a single city within the first year.

Education

Degrees, certifications, and relevant coursework

PS

Pompeu Fabra Business School

Master in Digital Marketing Management, Digital Marketing

2024 -

Master in Digital Marketing Management at Pompeu Fabra Business School in Barcelona, focused on digital marketing strategies and brand management.

ESIC Business & Marketing School logoES

ESIC Business & Marketing School

Master in Marketing and Commercial Management, Marketing and Commercial Management

2019 - 2020

Master in Marketing and Commercial Management at ESIC Business & Marketing School, covering marketing strategy and commercial efficiency.

Tech stack

Software and tools used professionally

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Camilo Miño - Brand Specialist - Flora Food Group | Himalayas