Camilo Miño
@camilomio
Marketing and commercial strategy leader driving growth with data-led digital and brand solutions.
SpainWhat I'm looking for
I am a marketing and commercial strategy professional with 10 years' experience leading brand, category and e-commerce initiatives across FMCG in Latin America and Spain. I combine strategy, data and creativity to deliver measurable business impact, from launching high-ROI brand campaigns to scaling DTC operations and optimizing trade and promotional ROI.
My achievements include launching a master brand campaign that boosted household penetration and delivered 130% ROI, driving 3x growth in a major category at Rappi, and generating rapid DTC order volume at AB InBev. I prioritize data-driven decision making, cross-functional S&OP alignment, and commercial execution to grow brands and categories.
Experience
Work history, roles, and key accomplishments
Brand Specialist
Flora Food Group
Apr 2023 - Present (3 years 2 months)
Responsible for brand strategy in Ecuador, Peru and Chile; launched the 'Raspa la Olla con Bonella' master campaign, increasing household penetration by 300 bps and achieving 130% ROI.
Managed a high-impact category representing 40% of revenue using data-driven strategy, supplier negotiations and in-app advertising; grew beer sales 3x and improved liquor margins by 200 bps during Christmas.
Led DTC e-commerce strategy, defined KPIs (CARC, orders, CRM conversion), optimized pricing and promotions and achieved 15,000 DTC orders in a single city within the first year.
Supported 360° brand plans and trade promotions across retail channels and led Knorr pasta launch, reaching 16% penetration within three months.
Managed S&OP planning, investment control and ROI analysis for trade activities; standardized financial models to improve promotional efficiency.
Education
Degrees, certifications, and relevant coursework
Pompeu Fabra Business School
Master in Digital Marketing Management, Digital Marketing
2024 -
Master in Digital Marketing Management at Pompeu Fabra Business School in Barcelona, focused on digital marketing strategies and brand management.
ESIC Business & Marketing School
Master in Marketing and Commercial Management, Marketing and Commercial Management
2019 - 2020
Master in Marketing and Commercial Management at ESIC Business & Marketing School, covering marketing strategy and commercial efficiency.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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