Looking for a job

Ola Wallin

@olawallin

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Experienced product leader with a decade of expertise in product strategy.

Italy

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What I'm looking for

I am looking for a role that fosters innovation, values collaboration, and offers opportunities for growth and impact.

I am a seasoned product leader with over a decade of experience in launching successful products and building high-performing product organizations. My expertise lies in aligning user needs with business objectives through data-informed decision-making, ongoing discovery, and early validation. I specialize in product strategy, performance-driven development, and optimizing user experiences to generate measurable business growth.

In my recent role as VP of Product at Raketech, I successfully led the Affiliation Marketing portfolio, overseeing key functions such as Product, UX, UI, Data Analytics, and SEO. I transitioned the organization to a performance-driven mindset by aligning product strategy with measurable business outcomes and fostering a collaborative environment for cross-functional teams. My previous experiences include leading web acquisition strategies at Funnel and serving as Chief Product Officer at FanTeam, where I developed competitive product strategies that drove significant growth.

Experience

Work history, roles, and key accomplishments

Current

Fractional Leader & Advisor

Current

olawallin.com

May 2021 - Present (4 years 1 month)

Fractional CPO/VP providing strategic leadership to transform product organizations. Guiding teams from output-focused to outcome-driven approaches, leveraging executive experience to connect initiatives with business results. Helping companies optimize product strategies and development processes with strategic, data-driven methodologies.

Product Strategy Product Vision Coaching Growth Strategy Data Analysis Product Discovery Solutions Conversion Rate Optimization SEO Product Management Product Lifecycle Management Product Development Performance Management Performance Optimization Performance Metrics Performance

VP of Product

Raketech

Aug 2024 - Mar 2025 (7 months)

Strategic product leader transforming organizations through data-driven approaches. Led 15-person team, implemented performance frameworks, and aligned cross-functional teams to drive measurable business outcomes with a collaborative, experimental mindset.

Product Management Data Analytics UX Design SEO CRO Performance Metrics AARRR Framework Cross Functional Team Leadership Agile Methodologies Strategic Thinking

Head of Web Acquisition

Funnel

Oct 2020 - Jan 2024 (3 years 3 months)

Led web acquisition at Funnel's B2B SaaS platform, driving growth through strategic UX, SEO, and CRO optimization. Built high-performing team achieving 100% organic growth, reduced CAC, and improved sales pipeline. Fostered data-driven culture with lean, agile approach, streamlining lead management and CRM integrations.

Product Strategy User Experience SEO CRO Data Driven Decision Making Agile Methodologies Team Leadership Growth Strategy Conversion Rate Optimization Market Research

Senior Product Manager

Funnel

Sep 2019 - Oct 2020 (1 year 1 month)

Developed core product areas in Enterprise SaaS, empowering digital marketers with data-driven solutions. Created customer-centric product strategy through user research and stakeholder alignment. Led development teams to deliver impactful solutions, reducing churn and driving Product-Led Growth strategies for user acquisition and expansion.

Product Development Data Analysis Product Strategy User Research Stakeholder Management Agile Methodologies Customer Feedback

Chief Product Officer

FanTeam

Sep 2018 - Apr 2019 (7 months)

Led B2C product division at FanTeam, reporting directly to CEO and driving GTM strategies. Developed innovative product strategy for skill-gaming products, successfully merging Daily Fantasy Sports and Sports Betting. Collaborated with leadership to align product vision with company goals, driving user satisfaction and business growth.

Product Strategy B2C Product Management Market Analysis Business Growth Product Development Team Leadership Agile Methodologies

Lead Product Manager

LEOVEGAS

Aug 2015 - Aug 2018 (3 years)

Led casino and sports betting verticals, developing superior user experiences through data analysis and lean UX. Drove significant user engagement and revenue growth by strategically launching and managing sports vertical. Guided cross-functional teams to create innovative Sportsbook, achieving industry recognition and establishing key revenue streams through strategic planning and integrations.

User Experience Design Data Analysis Betting Revenue Strategic Planning Team Management Product Development Lean UX Market Trends Regulatory Compliance

Product Owner

Projectplace

Jul 2014 - Nov 2015 (1 year 4 months)

Collaborated as product owner across international development teams to create an agile project management tool. Crafted strategic roadmap by leveraging market insights and stakeholder alignment. Prioritized user needs and business objectives, applying lean/agile methodologies to drive continuous improvement and deliver exceptional customer satisfaction in a competitive market.

Agile Methodologies Product Vision Project Management Market Insights Continuous Improvement Product Roadmapping Customer Satisfaction Competitive Intelligence

Account Manager & Agile Project Manager

Britny

Aug 2013 - Jul 2014 (11 months)

Drove business growth at Britny by transforming account management team and implementing lean/agile methodologies. Increased organizational profitability through strategic initiatives, enhanced customer collaboration, and coaching teams. Delivered value-driven solutions that improved client outcomes and customer satisfaction through agile practices.