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Elia Porcellato

@eliaporcellato

I am a Product Leader driving data-informed growth and scalable products.

Italy
Message

What I'm looking for

I want a senior product leadership role partnering with founders/C-level to define strategy, scale digital products, lead cross-functional teams, use SQL-driven insights, and drive automation/AI innovation. Open to global relocation and impact-driven environments.

I am a Product Leader with 15+ years building and scaling digital products across fintech, sports, media, and industrial sectors. I combine strategic vision with hands-on curiosity—defining roadmaps, leading cross-functional teams, and validating decisions with SQL and codebase deep dives.

I've driven measurable outcomes: transformed tax declaration processes to improve productivity by 50%, automated 33,000+ annual declarations, launched global digital platforms, and partnered with founders and C-level to align product strategy with growth. I prioritize user-centric innovation, automation, and AI integration to simplify complexity and deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

FI
Current

Product Leader

Fiscozen

Jun 2024 - Present (1 year 2 months)

Lead a cross-functional team of 2 Product Managers and 1 Product Designer to define medium- and long-term product strategy, aligning roadmaps with founders and C-level goals to simplify tax management for millions of Italians. Combine strategic leadership with hands-on analysis (SQL and codebase deep dives) to validate workflows and drive measurable product outcomes.

SC

Digital Innovation Manager

Sigla Credit

Nov 2018 - Mar 2023 (4 years 4 months)

Oversaw full lifecycle of digital products including sales channels and remote contract signing systems, acting as Product Owner for Direct Sales Channel and CRM while integrating SugarCRM, SuiteCRM, Genesys Cloud and PowerBI. Managed backlogs, suppliers and stakeholder communications to deliver digital opportunities in partnership with C-level executives.

CS

Digital Marketing Manager

CAME SpA

Jun 2016 - Nov 2018 (2 years 5 months)

Directed digital marketing and communications across SAP CRM, apps and customer service, developing an integrated digital platform (website, configurators, apps, CRM) and leading an international Open Innovation pilot in the UK. Enhanced brand visibility through multi-channel campaigns and coordinated digital strategy across markets.

JC

Digital Product Manager

Juventus Football Club

Dec 2012 - Jun 2016 (3 years 6 months)

Launched Juventus' global digital platform including website, app and marketing tools, integrating digital assets with internal and external IT systems (including MS Dynamics) and defining international product strategy for key markets. Drove startup collaborations and produced global creative content to engage a worldwide fan base.

RM

Junior Product Manager

RCS Mediagroup

Mar 2010 - Dec 2012 (2 years 9 months)

Managed end-to-end delivery of digital local products (e.g., ViviMilano, Corriere di Bergamo e Brescia) from wireframes to release, coordinating SEO improvements and conducting data analysis to optimize Corriere.it local editions. Collaborated across teams to deliver local digital initiatives on schedule.

Education

Degrees, certifications, and relevant coursework

Politecnico di Milano logoPM

Politecnico di Milano

Master of Science, Management Engineering

2004 - 2010

Activities and societies: Orientation: Management and Innovation

Completed Master of Science in Management Engineering with a focus on Management and Innovation (2004–2010).

Tech stack

Software and tools used professionally

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Elia Porcellato - Product Leader - Fiscozen | Himalayas