Angel Umez

Built the brand from scratch and authored the full marketing strategy, generating a $100,000 client through targeted email nurturing and improving campaign performance via analytics. Developed lead magnets, case studies, pitch decks, and an integrated marketing stack to accelerate launches and tracking.

Led brand identity and communications, creating Brand Bible and landing pages that generated 40+ converted leads within 24 hours and improved content production quality and speed by 32%. Implemented drip email campaigns that increased engagement by 15%.

Executed digital campaigns and creative assets that reduced Instagram CPL by 85% and increased email open rates by 127%; optimized blog content for first-page Google ranking with a 67% success rate. Organized the company's digital magazine with a 7-member cross-functional team.

Developed and launched an email growth strategy that produced a 400%+ increase in market awareness and sustained new subscriber acquisition. Managed campaigns to acquire and retain subscribers.

Produced social copy and captions, published two blog posts per week, and led a 3-week documentary video project to increase awareness; revitalized a product to achieve consistent production post-relaunch.

Led team-building and training on communication and market research, identifying five market opportunities and achieving 92% success in internal initiatives.

Maintained content calendar and strategy, increasing social engagement by 15% and producing converting copy that drove student participation in the program.

Planned and launched an advertising campaign that converted 72% of leads and authored course content delivered to 150 webinar attendees.

Completed a Bachelor of Science in Biochemistry at the University of Ibadan, graduating in 2021.