Open to opportunities

Noimot Junaid

@noimotjunaid

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Digital marketing expert with 8+ years in consumer experience.

Nigeria

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What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, focusing on impactful marketing strategies.

With over 8 years of experience in digital marketing, I have successfully led initiatives for global FMCG and financial companies across Africa, managing campaigns with significant revenue impacts. My expertise lies in developing performance marketing strategies that enhance consumer engagement and drive revenue growth on direct-to-consumer platforms.

Currently, as a Senior Manager at The Coca-Cola Company, I spearhead consumer loyalty strategies across multiple African markets, achieving a projected 30% ROI on technology investments. My previous roles have honed my skills in managing substantial digital advertising budgets, optimizing marketing performance, and leveraging data analytics to inform strategic decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Consumer Experience

Current

The Coca-Cola Company

Jan 2024 - Present (1 year 5 months)

Developed a pilot strategy for consumer loyalty across multiple African countries, aiming for a 30% ROI on technology investments. Managed partnerships with over 13 vendors and implemented a dynamic UX for the loyalty program, enhancing market execution efficiency.

Consumer Loyalty Strategy Vendor Management UX Design Data Driven Decision Making ROI Optimization

Digital Marketing Manager

The Coca-Cola Company

Jun 2021 - Jan 2024 (2 years 7 months)

Oversaw multi-agency collaborations for brand campaigns, achieving significant community growth and improved campaign ROI. Managed a $5M digital advertising budget and enhanced first-party data acquisition for personalized marketing.

Campaign Management Budget Management Performance Marketing Social Media Strategy

Digital Strategist

Yellow Brick Road Agency

Oct 2020 - Feb 2021 (4 months)

Conducted digital media training for clients, leading to increased agency billings. Developed digital marketing strategies through market research and SEO/SEM optimization for e-commerce sites.

Market Research SEO Optimization SEM

Senior Media Executive

MediaFuse Dentsu Aegis Network

Jul 2019 - Oct 2020 (1 year 3 months)

Managed comprehensive campaign executions and developed A/B testing protocols that improved conversion rates. Oversaw a significant digital marketing budget and maintained performance dashboards.

Campaign Execution A B Testing Budget Management Client Relationship Management

Media Executive

Various Clients

Aug 2017 - Jul 2019 (1 year 11 months)

Identified new digital channels and managed influencer engagement while analyzing campaign performance to optimize marketing strategies.

Digital Channel Identification Campaign Analysis Influencer Marketing Performance Monitoring Market Analysis

Client Service Executive

Discovery Brands Management

Sep 2016 - Nov 2017 (1 year 2 months)

Coordinated agency events and managed content creation for social media, significantly increasing audience engagement and web traffic.

Project Management Content Creation Event Coordination Social Media Management

Education

Degrees, certifications, and relevant coursework

Kellogg School of Management

Certification, Business Management

2024 -

Completed a certification in Consumer Loyalty focusing on strategy and application, enhancing skills in developing consumer loyalty programs.

Squared Online

Diploma, Business Communications

2015 -

Completed a course in International Business Communications, gaining insights into effective communication strategies in a global business environment.