Open to opportunities

Tife Adunade

@tifeadunade

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Growth-focused marketing specialist driving customer acquisition and retention.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a growth-focused marketing specialist with a proven track record in driving customer acquisition and retention. My experience spans developing and executing data-driven marketing strategies across both paid and organic channels. I excel in building scalable systems, optimizing conversion funnels, and leveraging data to enhance engagement and business impact.

In my recent role as Growth Marketing Lead at Decagon Learning Institute, I successfully launched a sub-brand from 0 to 5,000 marketing-qualified leads in just three months. My initiatives in digital advertising and cross-functional collaboration have significantly boosted brand engagement and organic growth. I am passionate about utilizing insights from customer data to enhance the customer journey and drive sustainable growth.

Throughout my career, I have consistently increased revenue and user engagement through innovative marketing strategies. My expertise in growth experimentation, marketing automation, and strategic partnerships has allowed me to secure valuable market positions and expand brand reach. I am eager to bring my skills and experience to a dynamic team focused on achieving impactful results.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Lead

Current

Decagon Learning Institute

Jan 2024 - Feb 2024 (1 month)

Developed and executed the go-to-market strategy for Zeem, launching the brand from 0 to 5,000 marketing-qualified leads in 3 months. Managed digital ad campaigns, driving a 20% conversion rate and enhancing customer journey experiences through data insights.

Go To Market Strategy Digital Advertising SEO Cross Functional Collaboration Data Analysis B2B Marketing Customer Journey Mapping Lead Generation Conversion Rate Optimization Strategic Partnerships

Growth Manager

Heyfood

Jan 2023 - Feb 2023 (1 month)

Increased revenue by 330% through enhanced user experience and dynamic pricing. Grew customer database from 5k to 50.5k using multi-channel strategies and acquired 10,000 users in new cities within 4 months.

User Experience Dynamic Pricing Customer Segmentation Influencer Marketing Data Analysis User Acquisition Revenue Customer Retention Marketing Strategy

Content Strategist

Adebayo Adeleke LLC

Jan 2021 - Jan 2022 (1 year)

Led rebranding and content strategy, improving brand positioning and audience engagement through dynamic designs and video content. Generated significant B2B sales-qualified leads through aligned content marketing strategies.

Content Strategy Positioning Video Content B2B Marketing Lead Generation Content Marketing Thought Leadership

X-

Content Developer

Xcentrique Media -Agency

Jan 2020 - Jan 2021 (1 year)

Executed email marketing strategies with a 45% open rate and 9% click-through rate. Grew social media following to over 20,000 and enhanced client SEO efforts for improved visibility and traffic.

Email Marketing Social Media Growth SEO Content Development Digital Marketing Analytics

Brands and Communications Intern

WAWOOH HQ

May 2019 - Jan 2020 (8 months)

Developed and executed brand strategies that drove revenue growth through influencer marketing and partnerships. Managed campaigns and product shoots, enhancing brand traction and revenue.

Brand Strategy Influencer Marketing Campaign Management Revenue Content Creation Marketing Strategy Project Management Communication Skills

Copywriter (Intern)

City Info Africa

Jul 2016 - Jul 2016 (0 months)

Edited content for publication and managed social media to enhance audience engagement. Collaborated on securing advertising partnerships and authored articles featured in the magazine.

Content Editing Social Media Management Collaboration Communication Skills Marketing Creative Writing