Roselyn Enatufe
@roselynenatufe
Results-driven marketing executive specializing in growth, multi-channel campaigns, and data-driven ROI optimization.
NigeriaWhat I'm looking for
I am a results-driven marketing executive with eight years of experience designing and executing data-driven marketing strategies that accelerate growth and strengthen brand presence.
At TD Africa I led multi-channel campaigns for clients including IBM, Cisco and D-Link, delivering over 40 campaigns with a minimum 200% ROI and onboarding 350 new partners to expand distribution.
Previously at Ecobank I supported product launches, managed agencies and vendors, and provided market research insights to inform campaign strategy while ensuring regulatory and brand compliance.
I bring expertise in campaign planning, brand management, CRM, content and social strategy, and event marketing, and I am motivated to drive measurable customer acquisition, retention, and long-term brand equity.
Experience
Work history, roles, and key accomplishments
Senior Marketing Executive
TD Africa
Dec 2022 - Aug 2025 (2 years 8 months)
Executed over 40 multi-channel campaigns yielding a minimum 200% ROI, onboarded 350+ partners to expand distribution, and optimized MDF usage to achieve 15% cost savings while enhancing brand equity.
Marketing Executive
Ecobank
Jun 2021 - Dec 2022 (1 year 6 months)
Executed integrated campaigns to drive acquisition and retention for retail and corporate products, supported product launches with measurable uptake within the first quarter, and managed agencies to deliver on budget.
Marketing Intern
Lianchi Concept
Feb 2017 - Jan 2018 (11 months)
Increased social media engagement for a kids' boutique through creative content, created an FAQ to streamline customer inquiries, and assisted in campaign and event execution.
Education
Degrees, certifications, and relevant coursework
Grace Polytechnic, Surulere
Higher National Diploma, Accounting
2018 - 2019
Completed a Higher National Diploma (HND) in Accounting at Grace Polytechnic, Surulere from 2018 to 2019.
Grace Polytechnic, Surulere
National Diploma, Accounting
2015 - 2016
Completed a National Diploma (ND) in Accounting at Grace Polytechnic, Surulere from 2015 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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