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Aniefiok Ntia

@aniefiokntia

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Data-driven growth marketer with 10+ years of experience.

Nigeria

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What I'm looking for

I am looking for a role that values collaboration and innovation, where I can drive impactful marketing strategies and contribute to a company's growth.

I am a data-driven growth marketer with over 10 years of experience helping businesses scale through data-driven strategies, product positioning, and go-to-market execution. My passion lies in leveraging technology and data to unlock new growth opportunities, and I thrive on building and launching high-impact marketing programs that connect the right products or services to the right customers.

In my current role as Senior Manager of Growth Marketing at Metamap, I led the launch of a product-led growth motion that increased product adoption by 25% and revenue by 20%. My focus on collaboration and authenticity fosters an environment where creativity, experimentation, and strategic thinking drive meaningful results. I have successfully implemented multi-channel growth strategies that scaled inbound revenue from $3M to $12M ARR within a year, and I take pride in mentoring a global growth team to enhance our data-driven culture.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Growth Marketing

Current

Metamap

Sep 2022 - Present (2 years 8 months)

Led the launch of a product-led growth motion, increasing product adoption by 25% and revenue by 20%. Conducted growth experiments, improving trial-to-paid conversion by 40% and scaling inbound revenue from $3M to $12M ARR within 12 months.

Growth Marketing Product Led Growth Demand Generation Funnel Optimization Multi channel Marketing Team Management Data Analysis User Onboarding Experimentation

Manager, Growth Campaigns

Shopify

Jan 2022 - Sep 2022 (8 months)

Optimized conversion pathways, driving a 40% increase in merchant retention. Led go-to-market growth experiments, refining messaging and landing page UX, resulting in an 8% uplift in MQL-to-SQL conversion rates.

Go To Market Campaign Management Digital Advertising Team Collaboration User Experience Marketing Analytics Account Based Marketing

Senior Manager, Growth Marketing

Andela

Sep 2018 - Dec 2021 (3 years 3 months)

Spearheaded growth experiments in user acquisition, achieving a 60% reduction in CAC and a 35% increase in pipeline velocity. Implemented A/B testing frameworks, increasing click-through rates by 28%.