Open to opportunities

Nusirat Farri

@nusiratfarri

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Senior E-commerce Manager with a passion for digital commerce growth.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage my e-commerce expertise to drive growth while collaborating with a dynamic team.

I am a Senior E-commerce Manager and Entrepreneur with over 8 years of experience in driving digital commerce growth and optimizing online platforms across various industries. I successfully launched and scaled my own e-commerce store from startup to over £40K in annual revenue through strategic planning and execution. My expertise lies in increasing conversion rates by up to 35% across multiple client and personal ventures, demonstrating my ability to deliver measurable results.

In my current role as E-commerce Operations Manager at Nusrah LTD UK, I spearhead multi-platform e-commerce operations, achieving a remarkable 40% growth in quarterly sales. I have architected and launched custom Shopify stores, implemented site speed improvements, and created high-converting Amazon A+ content, significantly enhancing user experience and operational efficiency. My consulting work further allows me to provide strategic insights that lead to substantial revenue growth for my clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Commerce Consultant

Current

Earningmums.com

May 2024 - Present (1 year 2 months)

Provided strategic e-commerce consulting for growing online businesses. Successfully migrated client from legacy platform to WooCommerce, improving site performance by 45%.

WooCommerce SEO Digital Marketing

Current

E-commerce Operations Manager

Current

Nusrah LTD UK

Sep 2022 - Present (2 years 10 months)

Spearheaded multi-platform e-commerce operations across Shopify, Amazon, and eBay, achieving 40% growth in quarterly sales. Architected and launched 3 custom Shopify stores with advanced functionality, reducing cart abandonment by 25%.

Shopify eBay E Commerce Operations Liquid User Experience Product Listing Optimization

E-commerce Specialist

Baytuljameel Stores UK

Apr 2023 - Jun 2023 (2 months)

Delivered a fully functional WordPress-WooCommerce store within a 6-week timeline. Customized theme architecture to align with brand guidelines and user experience requirements.

WordPress WooCommerce Product Management

E-commerce Manager

LaptopBagsNG

Jun 2015 - Mar 2023 (7 years 9 months)

Managed end-to-end e-commerce operations for an 8-year period, scaling from startup to established market presence. Designed and executed integrated marketing campaigns across Google Ads, Facebook, and email channels.

E Commerce Operations Digital Marketing Google Ads Facebook Ads Email Marketing Inventory Management Google Analytics Customer Experience

Education

Degrees, certifications, and relevant coursework

BPP University

MSc Psychology (Conversion), Psychology

Completed a Master of Science in Psychology, focusing on conversion aspects. This program provided a strong foundation in psychological principles relevant to various fields.

University of Lagos

MSc Environmental Design, Environmental Design

Undertook a Master of Science in Environmental Design, gaining expertise in sustainable design principles and environmental impact assessment. The curriculum covered advanced topics in ecological planning and urban development.

University of Lagos

BSc Architecture, Architecture

Earned a Bachelor of Science in Architecture, developing a comprehensive understanding of architectural theory, design, and construction. The program emphasized both creative design and technical proficiency.