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Alex Mabbutt

@alexmabbutt

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Analytical e-commerce specialist with expertise in digital marketing.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation and allows me to utilize my e-commerce and digital marketing skills to drive growth and enhance customer experiences.

I am an analytical e-commerce and digital marketing specialist with a strong foundation in financial analysis. I have successfully grown Shopify home decor stores from launch to £12k revenue in a single month through catalogue optimization, paid social, and data-driven merchandising. My experience includes cost modeling consultancy for SMEs and packaging-led customer experience projects.

With a BSc in Business & Management from the University of York, I have honed my skills in CMS, SEO, and analytics. I am currently seeking to apply my expertise as an E-Commerce Site Administrator, where I can leverage my knowledge to drive online sales and enhance user experience.

Experience

Work history, roles, and key accomplishments

Current

E Commerce Manager

Current

Christies Interior

Jan 2023 - Present (3 years 5 months)

Launched and managed a 500 SKU Shopify store, optimizing product pages with SEO-rich content and structured data to achieve 9.5k sessions/month and £1k organic revenue in Q1. Devised and executed Meta Ads & Google Shopping strategies, resulting in £12k revenue in a peak month at 4.5 ROAS.

Shopify SEO Meta Ads Google Shopping Supplier Management Inventory Management Fulfilment Workflows

Marketing Consultant (Business Planning)

Yorkshire Pasta Co

Sep 2024 - Sep 2024 (0 months)

Managed a packaging optimization project for university-branded merchandise, mapping ZMOT & FMOT using Figma and Jamboard and surveying 50 customers. Delivered new packaging that increased perceived quality by 38% and add-to-cart rates by 25% in a split test.

Marketing Strategy Figma Jamboard Survey A B Testing Stakeholder Management

Financial Analyst (Consultancy Project)

Briscoe's Jellies

Feb 2024 - May 2024 (3 months)

Led a six-member student team to deliver a comprehensive cost breakdown and profitability strategy for an SME confectionery manufacturer. Developed an activity-based costing (ABC) model in Excel, which identified hidden costs and clarified true product margins.

Financial Analysis Activity Based Costing Excel Data Driven Decision Making Presentation Skills

Senior Sales Associate

ASICS

Jun 2023 - Sep 2023 (3 months)

Oversaw merchandising and inventory for shifts with an average daily turnover of £2.5k, achieving top UPT performance in Q1 2023 with a 14% increase. Trained three new hires on POS systems and visual merchandising standards.

Merchandising Inventory Management Sales Training Customer Service

Education

Degrees, certifications, and relevant coursework

University of York

BSc (Hons) Business and Management, Business and Management

2021 - 2024

Grade: 2:1

Awarded Upper Second-Class Honors: 2.1 (68%). Awarded Upper First-Class for Dissertation: 1st (77%). Awarded Upper First-Class in Marketing and Innovation Management: 1st (85%). Awarded Upper Second-Class for Advanced Quantitative Methods paper (63%).

Caterham School

A level, Business Studies, Psychology, Product Design

2019 - 2021

Achieved A grades in Business Studies, Psychology, and Product Design. Completed GCSEs with two 8's, seven 7's, and one 5.

Centre of Excellence

Diploma, Social Media Marketing

2020 - 2020

Completed a 4-month program in Social Media Marketing. Gained expertise in sales processes with Generative AI through a 1-week course. Acquired knowledge in product setup and store design via Shopify Partner Academy.