Nurture Desk

Direct end-to-end packaging, fulfillment, and plant operations, leading an 8+ member team to sustain 99%+ on-time order fulfillment. Oversee production scheduling, material procurement, inventory levels, and dispatch coordination to prevent bottlenecks and reduce turnaround time.

Led digital marketing acquisition across SEO, PPC, and social media channels, increasing qualified inbound lead flow by 35%. Managed paid ad campaigns on Google Ads and Meta platforms, executing structured A/B tests to reduce customer acquisition costs.

Managed daily operations and digital marketing for two direct-to-consumer e-commerce storefronts. Executed paid media campaigns across Meta, Google Ads, Amazon, and Flipkart, maintaining an average ROAS of 3.5x+.

Directed brand marketing campaigns, influencer collaborations, and digital outreach for consumer food products over a 4-year tenure. Spearheaded performance marketing and social campaigns to accelerate direct consumer acquisition across regional markets.

Supported cross-functional supply chain, regional operations, and product marketing initiatives; analyzed regional sales flows.

Conducted FMCG market research, competitor benchmarking, and distribution channel evaluations.

Managed administrative operations, student counseling workflows, and digital brand communications.

Pursued an MBA in Marketing and Finance, gaining expertise in strategic marketing and financial management.