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Nur Haziqah

@nurhaziqah

Brand and marketing communications executive at Nanyang Business School who repositioned the brand and grew website users 26% year-on-year.

Singapore

Message

At Nanyang Business School, Nanyang Technological University, I spearheaded the school’s largest brand repositioning initiative, delivering a brand roadmap and 35 creative assets. I implemented the NBS Brand Guide and established social media guidelines to support consistent communications across departments.

I manage NBS’s digital presence across social platforms and its website. A Sitefinity site architecture revamp helped grow monthly website users by an average of 26% year-on-year, reaching one million visitors in 2025.

I’ve also supported campaigns and content that grew LinkedIn by 22%, Instagram by 17%, and YouTube by 17%. For the NBS corporate brand film campaign, I supported work that generated 538K Instagram impressions and 2.6M YouTube views.

Before NBS, I developed school communications at ISS International School, ran digital campaigns at Rockstagvid, and managed web content operations at Webscape Consulting. My work spans brand strategy, digital marketing, media relations, website management, and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Marketing Communications Executive

Current

Nanyang Business School, Nanyang Technological University

Jan 2021 - Present (5 years 9 months)

Spearheaded NBS's largest brand repositioning initiative, managed digital presence across six platforms, and drove measurable growth in website traffic and social media reach. Implemented brand governance frameworks and delivered performance reports to leadership.

Brand Strategy Digital Marketing Social Media Strategy Content Management Website Management Sitefinity HubSpot Google Analytics Truescope Meta Business Suite Stakeholder Engagement Budget Management

Marketing & Communications Executive

ISS International School

Jan 2019 - Jan 2021 (2 years)

Led multi-platform social media strategy, boosting engagement and prospect conversion rates. Developed in-house newsletters, managed content calendar, and coordinated annual yearbook production.

Social Media Strategy Content Management WordPress HTML CSS Google Analytics Meta Business Suite Newsletter Production

Digital Marketing Executive

Rockstagvid

Jan 2018 - Jan 2019 (1 year)

Executed digital marketing and social media campaigns, optimised PPC campaigns via Google Ads to improve ROI, and deployed corporate e-newsletters including HTML coding and distribution management.

Digital Marketing Social Media Campaigns Google Ads PPC HTML Email Marketing

Senior Webmaster

Webscape Consulting

Jan 2016 - Jan 2018 (2 years)

Managed web content operations for UOB, DBS, and subsidiaries, led a team of web content editors, and oversaw high-profile digital launches. Served as interim Project Manager for project allocation and timeline tracking.

Web Content Management Team Leadership Project Management Digital Launches TeamSite