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Open to opportunities

Niril Panigrahi

@nirilpanigrahi

Results-driven Product Manager with expertise in AdTech and monetization.

India
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What I'm looking for

I seek a dynamic role that fosters innovation, collaboration, and growth opportunities.

As a Product Manager II at Razorpay, I lead the TPAP Ads charter, focusing on spend stimulation and dormancy campaigns that achieved a remarkable 400 Cr Ads GMV by March 2025. My strategic initiatives in UPI activation through Link & Pay have consistently driven 10 Cr/month GMV, showcasing my ability to deliver impactful results in fast-paced environments.

Previously, as a Senior Product Manager at Reliance Retail, I successfully owned the Search & Display Advertisements module for JioMart, generating an impressive average ads revenue of INR 3.5 Cr+ and 7Cr+ impressions per month. My collaborative efforts with over 50 cross-functional team members led to the development of self-serviceability for brands and gamification in ads, earning me the Employee of the Quarter award for my contributions.

My educational background includes an MBA from IIM Ahmedabad and a Bachelor of Science from IISC Bangalore, equipping me with a strong foundation in product ideation, quantitative analysis, and stakeholder management. I am passionate about leveraging my skills to drive innovation and growth in the AdTech and FinTech sectors.

Experience

Work history, roles, and key accomplishments

RA
Current

Product Manager II

Razorpay

Jan 2025 - Present (6 months)

Owned the TPAP Ads charter focusing on spend stimulation and dormancy campaigns on RzP checkout, achieving a 400 Cr March’25 exit Ads GMV. Developed intent-driven UPI activation through Link & Pay, generating 10 Cr/month GMV. Managed end-to-end strategy for UPI Ad Network with over 20 cross-functional teams.

RR

Senior Product Manager

Reliance Retail

Jul 2023 - Jan 2025 (1 year 6 months)

Led the development of the Search & Display Advertisements module for JioMart, achieving an average ads revenue of INR 3.5 Cr+ and 7Cr+ impressions/month. Implemented ad-serving logic and drove strategic initiatives for self-serviceability and gamification in ads, collaborating with over 50 cross-functional team members.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Ahmedabad logoIA

Indian Institute of Management Ahmedabad

PGP (MBA), Business Administration

2018 - 2020

Completed the Post Graduate Programme in Management, focusing on business strategies and management principles.

Indian Institute of Science Bangalore logoIB

Indian Institute of Science Bangalore

Bachelor of Science, Research

2014 - 2018

Pursued a Bachelor of Science with a focus on research methodologies and scientific principles.

Tech stack

Software and tools used professionally

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Niril Panigrahi - Product Manager II - Razorpay | Himalayas