Open to opportunities

Niril Panigrahi

@nirilpanigrahi

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Results-driven Product Manager with expertise in AdTech and monetization.

India

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What I'm looking for

I seek a dynamic role that fosters innovation, collaboration, and growth opportunities.

As a Product Manager II at Razorpay, I lead the TPAP Ads charter, focusing on spend stimulation and dormancy campaigns that achieved a remarkable 400 Cr Ads GMV by March 2025. My strategic initiatives in UPI activation through Link & Pay have consistently driven 10 Cr/month GMV, showcasing my ability to deliver impactful results in fast-paced environments.

Previously, as a Senior Product Manager at Reliance Retail, I successfully owned the Search & Display Advertisements module for JioMart, generating an impressive average ads revenue of INR 3.5 Cr+ and 7Cr+ impressions per month. My collaborative efforts with over 50 cross-functional team members led to the development of self-serviceability for brands and gamification in ads, earning me the Employee of the Quarter award for my contributions.

My educational background includes an MBA from IIM Ahmedabad and a Bachelor of Science from IISC Bangalore, equipping me with a strong foundation in product ideation, quantitative analysis, and stakeholder management. I am passionate about leveraging my skills to drive innovation and growth in the AdTech and FinTech sectors.

Experience

Work history, roles, and key accomplishments

Current

Product Manager II

Current

Razorpay

Jan 2025 - Present (6 months)

Owned the TPAP Ads charter focusing on spend stimulation and dormancy campaigns on RzP checkout, achieving a 400 Cr March’25 exit Ads GMV. Developed intent-driven UPI activation through Link & Pay, generating 10 Cr/month GMV. Managed end-to-end strategy for UPI Ad Network with over 20 cross-functional teams.

Product Management Cross Functional Collaboration Spend Stimulation Campaign Management Data Analysis Stakeholder Management Team Leadership

Senior Product Manager

Reliance Retail

Jul 2023 - Jan 2025 (1 year 6 months)

Led the development of the Search & Display Advertisements module for JioMart, achieving an average ads revenue of INR 3.5 Cr+ and 7Cr+ impressions/month. Implemented ad-serving logic and drove strategic initiatives for self-serviceability and gamification in ads, collaborating with over 50 cross-functional team members.

AdTech Revenue Ad Serving Cross Functional Collaboration Gamification Data Analytics Project Management Team Leadership

Senior Product Manager

Reliance Retail

Oct 2022 - Jul 2023 (9 months)

Managed pricing strategies for 1P verticals, overseeing store and national level pricing for over 5000 brands. Designed a program to simplify fees for sellers, achieving a GMV of INR 50Cr+ per month and improving invoicing/reporting processes.

Pricing Strategy Fee Simplification Data Analysis Project Management Stakeholder Engagement Team Collaboration

Product Manager - Equity

Paytm Wealth

Mar 2021 - Oct 2022 (1 year 7 months)

Oversaw major equities product cohorts including Stocks, ETFs, and IPOs, achieving an average daily transaction of INR 100+ Cr. Launched innovative investment facilities and gained significant market share, recognized for outstanding performance and team contributions.

IPO Strategy Market Analysis Product Development Team Leadership Stakeholder Management Data Analysis Financial Products

Assistant Vice President

FinIQ Consulting Pvt Ltd.

Jul 2020 - Mar 2021 (8 months)

Owned user-specific platforms for financial products including FX and Structured Notes. Implemented quantitative models for option pricing and collaborated on projects for major Asian banks, enhancing workflow and payoff script writing.

Financial Products Quantitative Analysis Options Pricing Workflow Management Collaboration Team Leadership Data Analysis Financial Modeling Client Engagement

Quantitative Analyst

FinIQ Consulting Pvt Ltd.

May 2019 - Jun 2019 (1 month)

Designed option pricing calibrations using Vanna-Volga and Heston models. Developed a mobile app UI for market expansion into the APAC region, contributing to product development and market research.