At JioAds, now part of JioStar Private Limited, I lead product vision, strategy, and execution across an advertising and marketing technology ecosystem. I conceptualized and directed platforms including JioAds DSP, AImplify, JioDMP, Magnum, Quantm, and Picasso.
I brought these products together into a cohesive Omnichannel Marketing Hub, and worked across product, engineering, business, and design teams on the roadmap. I also helped modernize legacy systems into containerized microservices and integrate predictive analytics and machine learning for real-time decisioning.
At POKKT, I drove product initiatives for its video ad platform and managed the roadmap for Pocket Money and POKKT B2B solutions. Earlier, at ZEDO, I conceptualized Breaking News HIF and designed the company’s first set of mobile ad SDKs.
At Seventynine, I helped build the product and engineering teams and rolled out app jacket™. At 2ergo, I conceptualized AdMax and worked on mobile marketing platforms including Vodafone Tuesday; earlier, I built e-commerce and enterprise applications at Indiacode and eOfficePlanet India.
