Open to opportunities

Nina Mercedes Midgley De Jong

@ninamercedesmidgleyd

Message

Public sector transformation consultant driving user-centred digital, data and service change.

United Kingdom

Message

What I'm looking for

I seek senior roles delivering user-centred digital transformation in public sector organisations, with collaborative cultures, clear impact, and opportunities to coach teams and scale capability.

I am a public sector transformation consultant with over ten years' experience in Data, UX, Digital and Transformation consultancies, delivering multimillion-pound programmes across government.

I specialise in translating user needs and data-driven insight into pragmatic delivery, having led large capability, UX and platform builds such as UKRI's Innovation Funding Service and major Application Services modernisation for the Insolvency Service.

I've led cross-organisational partnerships, founded sector working groups, won industry recognition (including a BIMA Gold), and driven consolidation projects that streamlined processes and digitised complex paper-based workflows.

I bring strong commercial acumen, line management experience and a collaborative leadership style focused on culture, staff wellbeing and sustainable, user-validated outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Director for Public Sector

Current

BIP UK Consulting

Apr 2025 - Present (6 months)

Led strategy and delivery for public-sector transformation programmes, including a £14m Application Services operating model, and shaped digital sustainability services through cross-department user research and capability design.

Stakeholder Engagement User Research Public Sector

Central Government Client Partner

Made Tech

Jan 2023 - Dec 2024 (1 year 11 months)

Managed central government partnerships (including GDS and Cabinet Office), scoped and delivered urgent DDaT outcomes such as PaaS decommissioning and product support, and developed user-centred policy design propositions.

Account Management DDaT Delivery Stakeholder Management Policy Design

Account Director

Nomensa

Jan 2017 - Jan 2023 (6 years)

Led public-sector programme partnerships and commercial strategy, managed account teams, refined sector go-to-market and founded a Public Sector Working Group to grow market share and pre-procurement engagement.

Account Management Public Sector Sales Revenue Management Consortium Building Team Leadership Client Relationship Management

Customer Experience Manager

Canopy & Stars

Jan 2015 - Jan 2017 (2 years)

Designed customer experience strategies, journey maps and KPIs for a growing hospitality platform of 300 owners and 185k guests, improving retention and operational quality through persona-driven service design.

Customer Experience Journey Maps Personas KPIs Process Optimization Retention

Digital Project Manager

Rockpool Digital

Jan 2013 - Jan 2015 (2 years)

Managed end-to-end digital projects for clients including Sky and RAC, owning scoping, budgets and delivery while leading cross-functional teams of developers, designers and account managers.

Project Management Budget Management Client Relations Technical Requirements Team Leadership Delivery Management

Budget Simulator SME

Delib

Jul 2013 - Jul 2014 (1 year)

Project and product managed the rebuild and launch of Budget Simulator, feeding user insight into development, creating deployment processes and supporting customer success and marketing strategy.

Product Management User Research Deployment Customer Success Content Creation Stakeholder Translation Community Building

Public Sector Transformation Consultant

Self Employed

Advised government and public-sector clients on digital transformation and service design, leading UX and capability workstreams that consolidated processes and delivered user‑validated platforms and streamlined funding decisions at scale.

Service Design UX Research Stakeholder Management Digital Transformation Public Sector Procurement Program Management