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Nikita Dey

@nikitadey

Growth marketing professional at Veranda Management Learning Solutions who achieved ₹267 average CPL through multi-channel campaigns.

India

Message

At Veranda Management Learning Solutions Pvt. Ltd., I plan and execute lifecycle and growth campaigns across email, WhatsApp, SMS, RCS, landing pages, and CRM platforms. Targeted multi-channel campaigns achieved an average CPL of ₹267 and a 2% conversion rate.

I design automated journeys for nurturing, engagement, remarketing, and reactivation, and use campaign performance to guide optimization. Previously, I executed prospective-student lifecycle communications at Masters' Union and supported U.S.-focused B2B email marketing and lead nurturing at Futurense Technologies.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Growth Marketing

Current

Veranda Management Learning Solutions Pvt. Ltd.

Oct 2025 - Present (1 year)

Plan and execute end-to-end lifecycle and growth campaigns across Email, WhatsApp, SMS, RCS, landing pages and CRM platforms. Achieved an average CPL of ₹267 and 2% conversion rate through targeted multi-channel campaigns.

CleverTap WebEngage Gupshup Karix Sinch Clusterzap Email WhatsApp SMS RCS Landing Pages Audience Segmentation Customer Journey Design Campaign Management DLT Coordination Performance Monitoring

Digital Marketing Executive

Masters' Union

May 2024 - May 2025 (1 year)

Executed funnel-based lifecycle communication flows across WhatsApp, Email and SMS for prospective-student journeys. Segmented and nurtured prospects based on funnel stage and engagement to support movement through the customer journey.

WhatsApp Email SMS Audience Segmentation Lead Nurturing Campaign Execution Customer Insights

Marketing Executive

Futurense Technologies

Feb 2022 - Dec 2023 (1 year 10 months)

Supported U.S.-focused B2B marketing programme with emphasis on email marketing, lead generation and lead-nurturing campaigns for educational partners. Managed lead nurturing and customer engagement through CRM and campaigns.

Email Marketing Lead Generation Lead Nurturing CRM Campaign Management B2B Marketing

Customer Support & Insights Associate

Tech Mahindra

Apr 2020 - Jan 2022 (1 year 9 months)

Delivered customer support for global clients while capturing actionable customer insights. Shared customer feedback and recurring issues with cross-functional teams to improve communication and customer experience.

Customer Support Customer Insights Cross Functional Collaboration