At METIS EDUCATION, I manage lifecycle campaigns across push notifications, in-app, email, WhatsApp, SMS, and RCS using MoEngage and Gupshup. I improved in-app CTR from 5% to 25% through campaign optimization.
I engineered an automated CRM journey that integrates the MoEngage API and OpenAI API to generate text and visual creatives during journey execution, eliminating manual creative production dependencies.
Using MoEngage analytics, I built dashboards to monitor customer behaviour and identify journey drop-offs. I also identified an app event-tracking failure and escalated it to the Product team for resolution.
At IAS CORRIDOR, I orchestrated engagement campaigns across push notifications, WhatsApp, Telegram, and SMS, and created in-app graphic creatives using Canva.
