Open to opportunities

Nicoleta Tarlungeanu

@nicoletatarlungeanu

Message

I’m a senior lifecycle & CRM marketing manager driving revenue with email automation.

Romania

Message

What I'm looking for

I’m looking for a senior lifecycle/CRM role where I can own email automation, segmentation, and retention, partner cross-functionally, and continuously optimize customer journeys to drive measurable engagement and revenue growth.

I’m a Senior Lifecycle & CRM Marketing Manager with 10+ years of experience in email marketing, customer lifecycle management, CRM, and revenue operations for international B2B and B2C brands. I’m a hands-on operator who builds and optimizes email automation, segmentation, retention, and cross-functional campaign execution to increase engagement and revenue.

In my recent role, I owned end-to-end email campaign execution and grew email-attributed revenue to more than 30% of total company revenue. I’ve redesigned underperforming automation flows, improved re-engagement through diversified lifecycle messaging, and supported international growth by building scalable marketing processes and KPI dashboards for executive visibility.

Experience

Work history, roles, and key accomplishments

Current

Lifecycle & Email Marketing Specialist

Current

Danessa Myricks Beauty Europe

Jun 2024 - Present (2 years 1 month)

Own end-to-end lifecycle and email marketing execution, including segmentation, deployment, and reporting. Build and optimize promotional, post-purchase, retention, and re-engagement campaigns, including B2B communications for retailers, distributors, and affiliates across Europe.

Lifecycle Marketing Email Marketing Marketing Automation Customer Segmentation Customer Journey Mapping Customer Retention Campaign Management Email Automation B2B Marketing Outbound Communications Partner Marketing Marketing Analytics KPI Reporting A B Testing Email Deliverability List Hygiene

Marketing & Operations Manager

Madam Glam

Dec 2019 - May 2023 (3 years 5 months)

Led marketing operations and cross-functional execution across multiple digital channels, including customer retention and lifecycle marketing initiatives. Built KPI dashboards and reporting frameworks for executive leadership while managing teams and contractors across creative, content, social, and operations.

Lifecycle Marketing CRM Management Customer Retention Customer Segmentation Marketing Analytics KPI Reporting Dashboarding Cross Functional Collaboration Project Management Campaign Management Marketing Automation A B Testing

Marketing Manager

Madam Glam

Jan 2016 - Dec 2019 (3 years 11 months)

Owned email marketing strategy and campaign execution, managing multi-channel marketing campaigns and product launches. Led lead generation and customer acquisition initiatives and developed SEO and inbound marketing programs while managing a team of ten employees and external contractors.

Email Marketing Outbound Communications Lead Nurturing Customer Acquisition Campaign Management Multi channel Marketing SEO Inbound Marketing Marketing Analytics KPI Reporting Cross Functional Collaboration A B Testing

Marketing Specialist Intern

Attitude Websites

Aug 2015 - Jan 2016 (5 months)

Conducted market research and competitor analysis and supported outbound and inbound marketing activities. Assisted with email campaigns and customer acquisition, analyzing campaign performance and providing optimization recommendations.

Market Research Competitive Analysis Outbound Marketing Inbound Marketing Email Marketing Customer Acquisition Optimization

Social Media Specialist

Madam Glam

Nov 2014 - Dec 2015 (1 year 1 month)

Developed and executed social media strategies across multiple channels, creating and publishing content to increase engagement and brand visibility. Analyzed campaign performance, optimized content strategies, and collaborated with sales and customer service to improve customer experience and brand reputation.

Social Media Strategy Content Creation Content Publishing Content Optimization Cross Functional Collaboration Customer Experience Brand Reputation